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Clever. Simple. Unbiased Design. Here are some of the things to watch out for: Customer's confidence. Set the tone in a way that both products / services are equal, otherwise customers might assume the company's focus is more on A and B would soon cease to exist. So letting the insurance site use the main URL is a big no in my book. The main URL should ...


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Just my two cents worth and having some experience with the "choice" page you speak of. There are three general users of any technology: 1) The tech savvy users will know how to use the site and will be able to navigate where they want to go. You will not have to worry about them. 2) The median group (and usually the larger group) will set up some sort of ...



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