New answers tagged checkout
Clearing the entire form based on an invalid entry will certainly frustrate users. This being true of any form, for any purpose. Registering for a site, for example, and entering a username that is already taken should not clear out your other details -- you should simply point out that the username is taken. I have dealt with both scenarios when entering ...
Elastic Path built a couple of years ago a one page checkout e-commerce website, they even made some A/B to check the performance of both solutions, but there was no decisive winner. Maybe these blog posts from Get Elastic blog will help you to choose better solution. http://www.getelastic.com/single-page-checkout ...
Actually it is a matter of focusing on elements and the time it takes to complete that form, the decision to split the form in multiple zones or multiple pages it depends on how long the form actually is. But you need to be careful to be completely honest and clearly show the steps or estimated time to completion. Hope it helps.
@Paolo hinted at this, but I prefer the Accordion checkout process. The interface still shows the user the steps required and where they are in the conversion funnel, while keeping all the content on a single page. Accordion is probably the solution you're looking for.
LukeW and Etre ran some tests that compared a single page, multiple page, and accordion version of the same generic e-commerce checkout form (personal, shipping, and billing info). They measured standard usability and eye-tracking data for each. The results did seem to indicate that simply porting the same questions from one long web page to several web ...
Your thoughts are right, chunking a task into smaller steps brings the perception of more easy task. Also switching to a next step is a progress feedback. Still, I think you could try to combine last two steps. You could rebias (the term from behavioral economics) the unwillingness to fill long form placing the image of purchasing item right next to form. ...
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