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I like to think of a great product in terms of a layered cake, and the roles as individual layers this includes Researcher, Information Architect, Content Strategist, Ui Designer, and engineer, to name a few. User experience on the other hand is the actual satisfaction derived by devouring that cake. With that said the success of each product is derived ...


If you look at UX Design as an agnostic discipline (the way most of us were taught), the definition becomes clear. I think it is the 'U' that makes it confusing. Saying the word 'user' makes people think of digital product (something rendered on a screen), whereas if you say 'customer' you are actually closer to the truth. We are even considering the removal ...

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