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I like to think of a great product in terms of a layered cake, and the roles as individual layers this includes Researcher, Information Architect, Content Strategist, Ui Designer, and engineer, to name a few. User experience on the other hand is the actual satisfaction derived by devouring that cake. With that said the success of each product is derived ...


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If you look at UX Design as an agnostic discipline (the way most of us were taught), the definition becomes clear. I think it is the 'U' that makes it confusing. Saying the word 'user' makes people think of digital product (something rendered on a screen), whereas if you say 'customer' you are actually closer to the truth. We are even considering the removal ...



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