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First you need a communication strategy in phase with the strategic plan of the organization. The messy look of the IA is probably the consequence of no focus, no concrete objectives and too many people deciding what to put on the web site. The result is cacophony. Your first task is to get to know what this web site is supposed to do. Matt is right. Next, ...


I think you're missing a key step which is audience personas. Who is the IA marketed at and what are their needs? When you have that, you can think from the users perspective. Then i would do card sorting from the audience point of view. You also need to have a concrete objective to make sure everything relates back to what you want to achieve.


Working on a project with a quite tight schedule and a complex IA structure we decided throw great chuncks of the previous structure over board –– to break with big/great ux strategies and boil things down to the following probably a bit unorthodox approach: First things first – and the rest will follow. We first identified the key functionalities / the ...

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