New answers tagged call-to-action
Conciseness is key Conciseness is definitely important particularly when it comes to notifications.this being said you can still follow a progressive disclosure approach whereby you can show the user more relevant information and action points as they dig deeper. Conveying action You can convey when user action is required using emphasis, hierarchy ...
Start with the purpose of the notification.... Usually, notifications are created to inform the user that something has happened. Therefore, the primary UX goal is to convey that information. Usually, getting the user to take action (e.g. reply, dismiss, approve) is a secondary UX goal, because it's hard for the user to take action without first reading ...
Let's start with why.... Your content is center-aligned today. So as users navigate down the page, they expect the next piece of content to be center-aligned. Today you have a big green, center-aligned button. It's not getting noticed enough. Why isn't it being noticed? Hard to tell exactly without looking at the exact content, but it's likely that: The ...
More than the wording, make sure the notification itself is clear enough. If this is a really important part of your app, I'd load a dialog box when the user enters the page, requiring an action. So, something like this: But of course, if this is not THAT important, then you can leave a notification icon in your menu or actions bar
According to Fitt's law: the time required to rapidly move to a target area is a function of the ratio between the distance to the target and the width of the target. You can also consider the Gutenberg's Diagram, but according to research study by Nielsen, this terminal zone concept isn't really that useful, although in my personal experience it works ...
Best practice You'll find a lot of info out there about CTA tests and theories. But you're not going to find a whole lot that tells you what to do with horizontal alignment. The reason is, it depends on your design. The norm If your colleagues want to talk about what is more common, then you should align right, as you suggest. This is used more often than ...
What will the CTA be doing? Depending on what pressing the button will do will likely lead to a different placement. Such as, if it's leading to another page it can be meaningful to place on the right for a desktop design as most desktop OSs use next/ok buttons on the bottom right. One could argue a neutral centre position can work in most cases.
Users have gotten used to the fact that a notification is clickable, so based on that I don't think you need to add text like "click here to answer Tom". Users expect a notification to be clickable by default, so "Tom posted a new comment" should be enough.
Another benefit not mentioned: The company pays for the call, not you. So it’s a nice offer, especially for international customers. In case an international telephone number is entered (or in case of multilingual regions), it would make sense to also ask for language, which would allow the company to let an employee, who is proficient in that language, ...
Top 50 recent answers are included