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1

I would separate the price of the item from the charitable donation. Make the item cost £18, then have a control that allows the user to select a donation amount. The reasons I see are: It highlights the donation more. Users will like having the amount they are donating clearly highlighted. It may encourage more generosity. This is a bit speculative ...


1

Hiding the key information that users want is always a bad idea. In addition, it's not even clear why this tracking would be useful. If you want to track calls made, you have to actually track calls made. That can only be done on the phone side. The fact that a desktop user clicked to reveal the phone number, or even that a mobile user clicked on the ...


2

You don't seem to be talking about calls to action, but rather about choices in a menu. The possible actions are listed by their names - which for verbs means the infinitive. The user thinks I can create a file or save the current file Usually, the user feels to be in control, and rather thinks of the actions as his own - he is not telling ...



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