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Verb forms like “delete” aren’t really third-person forms. They are just finite forms, which are used for a) present tense in all persons except third person singular (which is “deletes”) and b) imperative. The use of the infinitive, which I have seen e.g. in German and Russian user interfaces, may be intentionally selected to avoid the nasty choice between ...


2

Judging from a German perspective, I think the infinitive form (what you called "actual verb", german "löschen", dutch "verwijderen") will work better than the imperative (german "Klicke hier", dutch "klik hier"). One issue is the separation of verbal prefixes (as in "voeg toe"), but for me, the more important issue is the question of who talks to whom: ...


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In English, the root form of the verb is also the imperative. Thus, there is no choice between root form and imperative; they are the same thing. On the other hand, in many other languages (including Dutch, I take it), the root form also functions as the infinitive. It seems this introduces some ambiguity in terms of how one describes an action. I could ...


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I would separate the price of the item from the charitable donation. Make the item cost £18, then have a control that allows the user to select a donation amount. The reasons I see are: It highlights the donation more. Users will like having the amount they are donating clearly highlighted. It may encourage more generosity. This is a bit speculative ...


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Hiding the key information that users want is always a bad idea. In addition, it's not even clear why this tracking would be useful. If you want to track calls made, you have to actually track calls made. That can only be done on the phone side. The fact that a desktop user clicked to reveal the phone number, or even that a mobile user clicked on the ...


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You don't seem to be talking about calls to action, but rather about choices in a menu. The possible actions are listed by their names - which for verbs means the infinitive. The user thinks I can create a file or save the current file Usually, the user feels to be in control, and rather thinks of the actions as his own - he is not telling ...



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