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In my experience there are 3 reasons: Visibility - user doesn't need to wonder where the buttons are, it's one of the 1st things that they would see, colour helps. Expected user journey(creating a product/page/whatever is the 1st thing user has to do) Consistency - if the "Add a Product" button is at the top but "Save Product" button would appear somewhere ...


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Scrolling is something that is almost synonymous with the way we use applications these days. The huge use of handheld devices (Apple included) have helped to ensure that. There was the age old argument of putting things above the fold but in all honesty I do not really believe that this is a sticking point anymore primarily because of the aforementioned ...


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Sales is awesome, There is an old rule in direct marketing that says essentially, a % of the population will only respond by mail, another by phone, another will only respond by email, etc etc. If your creative doesn't make space for and call attention to these elements then you will lose leads. So, if you're concerned that there may be too many CTA's ...


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Ideally you should prioritise and distinguish between your calls to action to optimise for conversion. The number of appropriate actions will vary from site to site. However, it is not so much the number of actions as the distinctiveness of each. Source: 10 techniques for an effective ‘call to action’ With that in mind: A- "Add to cart" is ...



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