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I beg to differ with Luca De Angelis's answer and would prefer the infinitive over the imperative for CTA. For the following reason: Using the imperative as CTA often implies additional work to be done by the user. The imperative in English is used a lot of times, especially across the web Sign up now!, Get the cheapest products!, Follow us on Twitter!. All ...


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I believe that the imperative form is to be preferred over the infinitive in CTAs because psychologically they incite (order?) the user to take action. I don't know German at all but in Italian we use the imperative.



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