Hot answers tagged call-to-action
15
Blue is the most common Favorite Color, which has been backed up repeatedly.
(source)
In addition to being the most popular color, blue just works well. Backgrounds are often white or black, and blue works on both. Blue is a friendly color for most common forms of colorblindness as well, as it doesn't mix in with any other colors in red/green ...
14
Reds, yellows and oranges are spotted swifter by the human eye, and multivariant testing typically confirms that call-to-action buttons get the most clicks when they're orange - and by a significant margin. Reds and yellow both do well; greens often come out poorest. Yellow possibly fares a little worse on the web because humans have a harder time resolving ...
10
A few things. The business's objective is to encourage the user to add new feeds. Since the content (of the feeds) will drive their motivation, the best you can do (without research) is to provide the tools for them to do so.
I've encountered this situation many times - where the business wants to "hide" or "make it difficult" for the user to perform an ...
10
We are naturally drawn to movement, so shaking any button will cause people to notice it more. That however is not necessarily a good thing. It isn't someone noticing it in a good way. You are very likely to annoy or people who are getting their attention drawn to something that they may not want to be looking at. Think of those annoying banner adds that ...
8
Interestingly...
In some research carried out by Doug Schumacher in 2005, he found that having no call to action button increased the click through rate by 27%.
The description of the tests describes how it was carried out on two otherwise identical banners with each having nearly 400,000 impressions.
But wait - it's not that clear cut!
Unfortunately ...
7
Twitter originally started with the "what are you doing?" moniker attached to its input form to inspire users to post something. Then once Twitter became infamous for people literally posting what they were doing, the copy was changed to "what's going on?", reflecting Twitter's intent to be a platform for up-to-the-minute news and goings-on. So copy in this ...
7
The simple answer is "Provide your users value."
If there is value worthy of a user downloading your app, they will do it.
Firefox is a tough example as nearly every smart phone already has a web browser. Convincing people that there is added value in installing Firefox on their phone is a tough sales pitch.
To answer your bullet points:
Detection - if ...
6
Both "register" and "Sign up" are bland and should be avoided in an actual call to action. Sign up is generally not preferred as it can be confused with "sign in". Note that "register" is still fine for a secondary command like when you're at a login screen and you don't have a login; register is the obvious thing to look for, so don't break those ...
6
To answer the last part of your question first: how uploading an image works on different devices depends largely on the support for and implementation of HTML5 features such as the File API and file form input fields. On iOS, for example, a prompt appears asking whether the user wants to take a picture with the camera or upload an existing file (see this ...
6
"Resend order confirmation" seems the clearest from your description.
You have already sent it, so 'request' wouldn't be a good choice as it implies that it has not been sent before.
'Send me another' is clear but too long as it has the same meaning as 'resend'.
Additionally, you don't have to specify 'email' unless there are multiple communication ...
5
Chrome does this pretty well; it quietly shows a little up arrow icon over the "menu" icon (oddly I couldn't find an image of this). When you click the "update" icon it lets you know you should restart Chrome to let it update. If you naturally close Chrome at any point it will (very quietly and quickly) update.
Since updates generally aren't so important ...
5
I think "Free" could improve conversion in some cases but there might be some cultural issues you should take into account.
In a project I was involved we added the word Free to our signup button, that was the only change we did. After analyzing the impact we discovered quite positive results in our American and British sites but negative consequences in ...
5
Good question! I'm dealing with this issue myself with submit, cancel, and exit buttons on a page.
Here is The Visual Weight of Primary and Secondary Action Buttons for the visual weight of primary and secondary buttons.
Here is Primary & Secondary Actions with a longer list at the bottom.
Here is Working with Visual Weight in Your Designs that ...
5
I am actually going to attempt, after this intro., to avoid the concept of the fold entirely as it's an interesting debate - especially with mobile screen sizes being so short, laptops being short, and, generally, not being able to guarantee/know where the fold is. (This happens a lot at my current job. The designers and I all use 27" iMacs - then the ...
5
Having a clear feedback button has shown to increase the amount of feedback that you get. Whether this is a good thing or not depends on your business model.
Additionally a floating feedback button on the side of a site has become common place now, so most users won't have a problem with it. Which side it is on depends partly on design issues, and I've ...
4
Well, I partially understand your question, but you may look at the Gmail way of addressing Actions. They have a drop down ACTION link (treat it as a link) which for ex. "Reply" and will have set of related ACTION commands underneath it. It means that it has hidden the ACTION but also made people understand that there is more left underneath the "Reply" - ...
4
Steam, a digital download games shop, shows both options on the cart view. The options are "Purchase for myself" and "Purchase as a gift" as buttons. I prefer this over checkboxes in this case as it has a deeper meaning in Steam as you can choose the recipients user account so the game gets added to them directly.
When it comes to a "me" icon not even ...
3
This may or may not be considered "keeping the same layout" but what came to mind immediately was this: add checkboxes for SMS notifications next to each relevant entry. The space is already there.
What you have here makes it seem as if once you enable SMS notifications, you will get those notifications for all of the listed reasons. If that's not how the ...
3
Whether it can, depends on how the site is programmed.
Whether it should -- yes, for me it looks like a nice usability feature. Only keep in mind that "Call now, we are open for x more hours" requires the user to do mental math to find until when s/he can call. Better detect the user's time zone and do the math, so you can say "You can call now or any time ...
3
Why do you need to "start" the game? Can't it start "by itself" whe it loads? Like Dora Explorers game "Say it in two ways"? This game learns the kid English and Spanish at the same time, spelling the word in two languages and speaking them. I've not tried it on my own kids, but I'm sure they'd get around it pretty fast.
Important with the screenshot below ...
3
As Shesho mentions, limiting your requested feedback to a single question (or small group of them) can probably give you a good response, as it's easier to answer to a pre-made model than having to write something from scratch and without guidance.
The way to do it will depend on the nature of your project. If you are working on a site that not only allows ...
2
You may just want to consider using text labels instead of icons. Very few icons are universally known - most require a second or two of parsing. Using tags in a smaller lighter text next to product descriptions might be the most practical solution to your quandary.
However, if you absolutely need to use an icon, you could do something clever like take a ...
2
There is no problem with doing something like this - it is not a big technical challenge. I think you need to consider that there are two time zones you may need to consider - the call centres time zone and the customers time zone. I think displaying something like "The call centre is open until x your time" would be the best option.
2
I think the payment button in an e-commerce shop should reflect the main colors in the branding.
ex. If the logo is purple with white then the payments/purchase button should be along those lines. This way if the user "likes" the brand then he'll "like" the button too...
But yes, red/orange creates more emotion than other colors in certain type of ...
2
A couple thoughts:
a) How many feeds do you expect a user to have? If it is not a huge amount, then does there need to be a bulk unsubscribe?
b) Could this all be solved with a master settings page where you have feeds in a list format? This seems like it would help, especially if there are more options than just unsubscribe, and also if there are lots of ...
2
Does a call to action button on an site for an university make it commercial and reduce its impact ?
People are in a hurry to find what they need and get on with their lives. They're scanning your content. Placing a big button to enroll is helping them. On a "behavioral" (see Emotional Design by Don Norman) level this improves your website. Personally, I wouldn't reflect back on a website as unprofessional if they had a big 'Sign Up' or 'Enroll' button. If ...
2
I do not like that guideline. Trying to be innovative with important user actions can be dangerous. I don't think there is any doubt that users are familliar with the "ok" and "cancel" options in such confirmation boxes.
A flyout with just one option (ie. "Ok") used to be containing information like ie. "You can't do that here." that doesn't activate an ...
2
Shaking is going to draw attention to the icon, but at the cost of attention to other elements on the page, and possibly decreased consumer confidence.
You're right to think that animation will grab a user's attention - human peripheral vision is very sensitive to motion, much more so than to colour - so an animated button will get more looks than a ...
2
It depends on the goal of the button. As a "Buy now!"-button on a commercial website, it proved very negative in experiments (A/B-tested, audience ~4 million in total). But I can imagine that a late-stage "Questions? Chat with us live!"-button appearing in your screen and giving a shake might prove much more positive. Of course, I'm assuming you would take ...
2
If a user has the intention of filling out your form I don't really see an advantage of placing the buttons "above the fold".
More importantly you cannot really ensure anything being "above the fold" without some complex javascript and dynamic forms.
I think it is best to (if you need / want a multipage form) to separate the fields into meaningful groups ...
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