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7

These have been my reactions looking at the image: "Hey, there's something I can play" (when I've seen the "triangular play icon inside of a circle"). "No wait, that must be something else. Perhaps a slider?" because the placement of the icon is quite confusing to me. "Play" icons are usually centered in the middle of the image (e.g., Youtube, Vimeo) or on ...


5

From a pure cognitive perspective, you should ask yourself: Can the user gather this is a video? Does the user want to the play the video? As for 1 - the fact it is a video is implicit - it requires users to look at the play icon, which will suggest it is a video. But there might be many other distractions on the screen and the eye may miss this icon. So ...


1

The right way to answer this question is to perform an A-B usability test on the app's users to see which design option gets more successful registrations. In the absence of such testing, you answered your own question without realizing it. Ideally, you want the user to pay immediately. So DON'T give them a choice -- at least, not right away. When the user ...



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