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Whether you realize it or not, all interactive things feature animation—they change state over time. The difference is whether animation is used positively, to explain the system, negatively, to detract from the message, or thoughtlessly. In his fantastic article Transitional Interfaces, Pasquale D’Silva demonstrates how animation can guide the user ...


Animated gif's are considered as spam because of the advertisements that pops up all over a website. It has created a false opinion within users that an animated gif might be a spam and it may take to some other websites clicking it. The probability of clicking the gif image is very low if it is used as a button. As of my opinion consider using gif images in ...


Choosing the best methods of portraying information (be it a gif or not) all boils down to the reason, design and implementation. The example you linked to is indeed at first glance spammy and tacky looking but what if that was the intention of the designer, maybe an ironic statement. My point is without more detail on reason for the design and ...


Animation is fine when it's needed, for example to provide feedback in response to a user action, or—in first/early experiences—to help users understand the mental model. In my opinion, a perpetual animation is "attention spam"—no matter how subtle. Please see my response about looming-stimulus response in this tangentially related question.


Animated gifs themselves aren't bad UX, quite often, subtle, animated buttons can draw a users attention and aid navigation. In this case it's not the UX part of the design that is poor, it is the design of the animated gif itself. Animated gifs aren't inherently bad UX; the quality of the user experience is defined by how they are used.

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