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Have you created/designed any moodboards for your brand? This could help figure out the style and character of the animations. Also knowing your target demographics, personalities etc. should help. (corporate vs. young professionals vs. geeks vs. women etc.) Whatever the style you decide, don't forget that animation must contribute positively to the ...


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Shopify used bag mascot , since it is e commerce , bag mascots are popular in this e-commerce area, I strongly advice that you should look for similar mascot designs for your app.


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Short answer: Yes. What you are looking for is the mere-exposure effect. It's good for many things, like for getting a girlfriend! But let's stick to logos and brands for now ;-) In studies of interpersonal attraction, the more often a person is seen by someone, the more pleasing and likeable that person appears to be. Source It has to do with both ...


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If we are discussing this from the perspective of doing the brand mascot I would tackle it as a two-fold process: 1. Mascot design, which will involve the character design process You will need to start with formalizing the brand characteristics that have to be infused into the mascot. This will also help with the animation. This can be handled with ...


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Tying up Brand, Interface and Animation My source of inspiration on how to push the boundaries of Interface Design and motion graphics is Dribbble. You will see plenty of examples of two categories of animation there. One is at a more granular level, can be a logo, an interface. For example, how a hamburger icon reacts when a user taps it and morphs ...


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Good question, my 2 cents as an e-commerce user (okay, maybe 3) Do By putting an animation in front of me, you are expecting me to pay attention to the same (maybe first time it'll be a thrill, but not everytime) when I just came here to make a purchase. I will be okay to pay attention to product features feature comparison price fall/swing if you are ...


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I think you can check mailchimp's example. When you completed your email campaign on their platform, their brand character chimp will shows up and give you a high-five. I don't remember if the chimp actually do a high-five(raise his hand) or its the whole image just pops-up. You might want to run a quick test if those character does means something for your ...



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