Hot answers tagged branding
25
Sometimes things exist not because they still make sense, but because their presence is an affordance -- i.e. it works not because it's good, but because the visitor understands what it is, what it does, and how to use it, because they've been inculcated over years with this knowledge.
The "I'm Feeling Lucky" button is a grand example of this, because as ...
14
Interestingly, the button costs google up to $110 million per year.
In 2007, Google search boss Marissa Mayer estimated that 1% of all Google searches go through the I'm Feeling Lucky button – skipping Google's search results pages entirely.
That meant that Google showed ZERO ads (and therefore got ZERO ad clicks) on 1% of all Google search queries. ...
11
Having the company tagline on the homepage is Jacob Neilson's guideline #1 for company homepages. It's also one of the most frequently broken guideline for the exact reasons you and other answers have stated.
Even well-known companies presumably hope to attract new customers and should tell first-time visitors about the site's purpose. It is especially ...
10
Great question. From the viewpoint of an evil rhetorician, the short answer is "build a more convincing argument." You're already asking that, so it seems what you need is techniques to improve your argument and, in turn, your persuasiveness. I've found that one of the best ways to get buy-in is to get the client to come to your own decision without feeling ...
8
When they first see the site in search results, on a billboard, or in text, I'd expect most to be more attracted to a website with a clear simple name like news.com
However upon visiting the website for a few times, a more distinct and original name may provide better branding opportunities and so serve to attract repeated visits from users who don't have ...
5
I would be wary of stereotyping your audience, particularly in terms of something as personal as colour choice! :)
You haven't given the exact purpose of your start up, so I'm unclear as to whether the aim of the site is to provide an immediate service (e.g. you're selling stuff) or to act as a shop window for your brand/company. In the former case, I would ...
4
I think the most important thing is your audience, and whether the name fits the content. I'll compare Huffington Post and Fark.com, not entirely comparable niches but good examples of different naming paradigms and audiences.
Huffington Post sounds like a newspaper. They're trying to be a newspaper (less the paper). You see the name and it sounds like a ...
4
Create an app builder. Usually these are HTML5-based, but some of them are completely native. Then, with the app builder you create a separate, slightly customized app for each of the companies, which get accepted to the respective market / appstore separately. GOogle for app builder to see some examples.
You can even automate the process if all it changes ...
4
I think it all comes down to "progressive enhancement". You are quite right that across Google domains it automatically begins to search....in modern browsers. But in older browsers, users still have to click search or hit enter. And so the 'I'm Feeling Lucky' button is left as a valid alternative option to retrieving search listings.
For example, so many ...
3
After thinking about this question for the last couple months and reading some related literature (Stephen P. Anderson's Seductive Interaction Design in particular), I've decided that the continuing existence of the button is likely due to a combination of three factors:
Branding - As @RachelKeslensky writes in her answer: keeping the button says "Yes, ...
3
Use Joyride, and a one time change. Let the user know things have changed a bit. Inform them the website has changed its look and feel, but assure them they are in the right place. Give them a guided tour of the new features, and how the site was modified.
Incremental Changes would be annoying!
3
Tagline, strapline, make mantra - they all put a definition or a label on the service or product that people will use to talk about and share with others using the same words and terminology.
They add a personality to the brand (so make sure you use a suitable font!)
They engage at first sight.
They help you remember the experience that bit extra.
So, ...
2
I think I tread the line between Ben and Daniel. I think that, if the domain is to be considered professional, then going with both the .com and the domain hack would be fine in my opinion. However, I can only go with that as long as the brand didn't rely on the "cute" domain.
There's something to be said about the "web-savvy" vs the "not-so-web-savvy" ...
2
If there are too many items using similar colours you're better off using a different labeling technique. If the chart is branded in the correct colours but everything looks the same the chart won't actually be readable so you negate the purpose of it existing. It's better to go off-brand for the colours and keep the chart readable than trying to crowbar in ...
2
Sounds like some user research is required, the only way you will find out for sure. Also consider new users, what knowledge do they come to the site with?
Personally I don't see the problem with a tagline. If it is designed correctly and fits with the product/brand guidelines it can be of great help. It can give extra context to the product.
You could ...
2
Why is the button near the search field? Because "I'm feeling lucky" still takes an argument from the main search field, so it needs to be grouped with it in order for that interaction to be understood.
Why don't they pull it away and emphasise it? Because that would remove focus from the main field, or worse, have the user pulled in two directions ...
1
As far as alerting the user to their active role, it seems like that is something you would want to show them peripherally; I would look into using a different color for each role, and linking that color to the role selection tool. For example, the button to enter exhibitor mode could be orange, and while operating in exhibitor mode, the title bar background ...
1
This might not answer the very specific (thank you) question you asked but:
Also consider focusing efforts on giving your clients the tools to communicate the change out to your end users. It will affect you even if you are not in-touch with them directly.
Messaging (copy) templates in different sizes and for different mediums
Video of brand changes
...
1
This may be more effort than it's worth, but you could find a site out there that your client doesn't know about, with a suitably obscure name which does have a tagline. Grab a screenshot, and edit out the tagline, then show them that for a couple of seconds (literally, show and hide for maybe 2-3 seconds) and see if they know what the site is about. Then do ...
1
Here is a small collection of apps icons that hopefully will help you:
http://www.iosinspires.me/category/appicons/
Also try to search Dribbble:
http://dribbble.com/search?page=2&q=app+icon
1
I don't know how well this would work for icons but google image search now has a way to upload an image and find visually-similar images. After the initial search you can add keywords to the uploaded image data to narrow results.
Just click on the icon in the image search field to upload an image: https://www.google.com/imghp?hl=en&tab=wi
I used this ...
1
IconFinder has some really nice icons, but they are not categorized by types you are looking for (mobile, iOS).
Some related icons might be found be searching for Applications and Apple.
1
As start-up, I imagine you don’t want to spend a whole lot of time or money on this. Nonetheless, do-it-yourself aesthetic design requires some research and experimentation just like functional design. Fortunately for you, your users are probably a lot like yourselves. Don’t assume your users are just like you personally, but take a look at what attracts ...
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