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Ecommerce websites use stocking information like 'only 5 left' to coerce visitors into buying the item. Visitors will be afraid they'll lose the deal if they go in search of a cheaper alternative. It's what we call a dark ux pattern. In case of booking.com I think there are two reasons for adding it. It coerces visitors into booking, because it makes ...


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I think it's useful to inform your (new) customers that the booking could be sold out soon. (Probably it isn't, but it is what they want the clients to think.) In my point of view it's a nice way to push users in the sales funnel, only when it's not too obvious.



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