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Why ? From a UX perspective there is no good reason to do this. So in the context of UX, there is NO good reason if we keep the scope ONLY on this particular point, but for more, see end of my answer. From a business perspective there are many good reasons why this happens. But I think the following points are most valid: Free does not exist for ...


There are better ways to add a calendar item Assuming you want to give users the ability to add a calendar entry: ICS attachments suck. (1) users may not know what an ICS file is; (2) users are suspicious of attachments; (3) ICS files are handled inconsistently across platforms; and (4) you don't know what calendaring system users are utilizing. Provide ...

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