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Bias is a one-sided preference for a particular view or perception. It is oftentimes considered synonym with prejudice ( http://en.wikipedia.org/wiki/Bias ), especially when the particular preference is not based on facts.

A cognitive bias is the human tendency to make systematic decisions in certain circumstances based on cognitive factors rather than evidence. ( http://en.wikipedia.org/wiki/Bias , retrieved 2013-01-17).

In the , bias is of significance when influencing or analysing and habits.

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