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If at all possible I'd try and observe actual behaviour, rather than ask a question. Because people suck at predicting their own behaviour. For example run a remote usability test with mocked up a google search result around your topic with a mix of .co.uk & .com (or whatever) company names/URLs and see which is clicked most. You also have to remember ...


3

Combine two research methods Start with usability testing, for the reasons that @Kit-Grose gave. Have a quick glance at the illustration in this NN/g post about UX-research methods to understand which methods can give you insights into user performance, and which methods can survey their opinions and ratings. Then follow that research with a method that ...


2

The problem with this kind of issue is that I suspect you would get different answers from different parts of the globe. I suspect (and this is just a suspicion - I have no evidence for this) that populations with US trade interests may favor the .com suffix as it is considered a larger 'global' entity rather than just confined to their country whereas ...


2

You shouldn't really expect to get explicit feedback from a usability test (honest or otherwise); that's what focus groups and other such things are for. Usability testing is a way to test outcomes, not opinions. It's a great way to see if the changes have a noticeable improvement (or at least equivalence) when it comes to users performing a given set of ...


1

If it's possible to ask context-based questions, ask this: Thanks for participating in our survey. Please pick which of the two sites you'd like to help us evaluate: [www.website.com] [www.website.co.uk] And adjust the second link to be whatever the local domain extension is. Ideally you'd randomize the position of both links too, because some ...


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Have a look at 'Study: How Searchers Perceive Country Code Top-Level Domains' on Moz.com. Author Eli Schwartz presents some successful approaches to really get at 1. whether users are aware of general TLDs, 2. do users see a particular TLD (.edu specifically) as more trustworthy, 3. can users identify a particular location by the ccTLD used, and 4. can users ...



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