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8

Novice users comes to mind, but you can also use terms like non-tech savvy, computer illiterate, or just new computer user. But this doesn't specify the level they are at. For situations like this I would create a persona that more fully represents the demographic that you want to refer to, and then refer to that persona instead of trying to name a ...


5

Sometimes, giving the user straight options won't help. For example - I could be a real-estate agent on a tour (making me both a tourist and a real-estate agent), so which one should I chose on your site? The "thing" you need here is a Natural language UI, give the user a short paragraph, let him fill in some blanks that best describes his visit to the ...


4

Why not make the main page do the separation for you? Use nice big box/tiles/whatever to let the user decide why they are there on the site. Here is how codeacademy labs divides it language platforms: Here is how cydia lets you setup your environment based on your area of interest:


2

You are mentioning Personas as well as Target Audience in the same breath, but they are slightly different. Target Audience (used by marketing in order to separate customers into dedicated groups for selling effort) are mainly distinguished by demographics sometimes with income sometimes with behaviours and lifestyle too Personas (used by software ...


2

In my personal experience, I have found overviews to be useful for large audiences at things like business/consulting case competitions for a couple of reasons: The audience and judging panel have to sit through many of these presentations and the overview helps them follow your presentation. It's a nice way to sort of showcase your thought process when ...


1

Yes, it is very useful for many tasks. If you as the audience are actively trying to build a mental model of new knowledge you are learning from the presentation. In this case, the details of the new knowledge are most likely not depending on each other in a linear way, but are going to be presented to you in a linear fashion, slide after slide. Getting a ...


1

I'd use action sentences to select a profil. For instance: I'm a tourist: I'm visiting the city I'm a real estate agent: I'm looking for houses to add to my collection ... Improve on the above suggestion by giving the user the option to select "his role", "purpose" and "nature of visit" to the site - to get the best content served to him (more in this ...


1

Rather than just a gateway page where you force users to choose a group before seeing any information, I would present an introduction to the overall proposition on that page, including an overview of the top-level benefits for each user group, and then link through to full details written specifically for each group on separate pages. Bear in mind that ...


1

Personas are no holy grail. They sometimes help, but they have as many pitfalls as advantages. If they don't feel right, dump them. My take on user modelling is that every situation calls for its own framework. Sometimes you can describe your users in three basic categories. Sometimes you want a matrix that combines attributes. Sometimes you want to ...


1

In Dutch we have the word 'digibeet', in analogy with 'analfabeet', e.g. the English analphabetic. I guess 'digibetic' would be the English version, and would perhaps be a good word for this. However, for now computer illiterate as mentioned in the other answers would be the best term.


1

Neophyte is similar to @GrahamBorland's answer in that the official definitions don't really give it justice: a beginner or novice: He's a neophyte at chess. Roman Catholic Church . a novice. a person newly converted to a belief, as a heathen, heretic, or nonbeliever; proselyte. Primitive Church. a person newly baptized. The way it's almost ...



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