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I wouldn't say it is always a bad UI design, but scrolling is one of those things that should not be counter-intuitive and behave in a way the user does not expect. On a touch device, for example reverse scrolling feels natural (as you would drag paper UP to read DOWN. However with a desktop environment we have decades of training to tell us: Moving the ...


Have you created/designed any moodboards for your brand? This could help figure out the style and character of the animations. Also knowing your target demographics, personalities etc. should help. (corporate vs. young professionals vs. geeks vs. women etc.) Whatever the style you decide, don't forget that animation must contribute positively to the ...


Shopify used bag mascot , since it is e commerce , bag mascots are popular in this e-commerce area, I strongly advice that you should look for similar mascot designs for your app.

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