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Great to see you are building a case for not doing this. From a User Experience perspective, here is some ammunition to help build your case: Norman Nielsen Group - The Most Hated Advertising Techniques: 95% of users (based on 605 respondents) said that their web experience was impacted "negatively" or "very negatively". I recommend reading the full ...


2

I've worked for several media and newspaper companies in London... top of the list would be Guardian, Daily Mail, Metro and Local World. Their digital newspapers thrive on the revenue from Ads and they do invest and spend quite a bit of money into getting these Ads into their web pages. At one of these newspapers, I had to put my foot down and scream some ...


0

All forms of hover over (except for minor effects) are considered bad usability these days. Increasingly people are accessing the internet with touch screen devices where a hover over is impossible. As for advertising...with the rise of ad blockers and people just plain becoming used to ads on the internet big flashy tricks to draw them in are no longer the ...



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