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From my experience it depends on how good the ad department is in debating to get the ad right in the way of everything vs. how good the design department is at debating to keep it at the top of the page without getting in the way of the content. The Guardian The design department won this one. They kept the ad out of the middle of the content. They placed ...


Speaking purely from speculation here as I'm not involved in the design of either sites. Banner ads placed at the very top of the page seems to be the old traditional way of doing things. When a site is designed, sometimes ad placement wasn't taken into account. The easiest way to add the banner without redesigning the layout would be to add it to the top ...

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