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Content First One of the biggest things to consider is what can stay and what can be removed or adjusted, at each breakpoint. Smashing Magazine was the first to take the approach of leaving behind (fully hiding) some ads when it doesn't fit into the breakpoint. With the mobile first strategy, Content is King. Most ads are sold on a Cost-Per-Click or ...


Adding interstitial ads at any point in the hierachy you describe sounds probably isn't ideal. You don't want to interrupt the user journey while they are getting to the content. I assume there would be a way for a user to cycle through jokes (prev/next type functionality) and this would be the best place for those ads. Every X jokes show an ad. In terms ...

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