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As ECM says this seems awfully close to a dark pattern. Really tricky language, confirming a negative. However, what they say...check off the boxes you want to unsubscribe from... Is it the case that the screenshot we are seeing here is of someone not currently subscribed to any? In which case updating preferences and tick off the boxes isn't such bad ...


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What would be optimal is that when I click Unsubscribe at the bottom of the email, I'm taken to a page where the work has been done for me and I'm simply given confirmation that I have been unsubscribed. Done deal. I think they make it confusing by using a header like Update your preferences. That's not the action I'm there to take -- I'm really there to ...


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This is known as a Dark Pattern; a user interface designed to trick people. From the DarkPatterns.org website: A Dark Pattern is a type of user interface that appears to have been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills. In this particular case you are confirming ...


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I agree that checking the boxes to unsubscribe seems backwards. If this page has access to the information of whether or not the current visitor is already subscribed to any or all of these emails, they could load the page with those boxes already checked and then tell the user If checked, you will receive the following email(s): I also think the last ...



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