About

A way to test the UX of an application by displaying one version of it to 50% of the users of the application, and displaying another version to the rest of the users (you could do it with three versions by displaying each version to 33% of the users, and so on). You then compare how the versions performed (compared to each other) by using metrics such as click through rates, the average time on the site, registration rates, etc.

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