Comprises multiple methods for gaining insight into user needs and behaviours from real end users.

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130
votes
16answers
8k views

How to discover what users NEED and not what they WANT?

I have been thinking a lot about my favorite quote from Henry Ford: If I asked people what they wanted, they would have said 'Faster Horses'. -Henry Ford The trouble I have been having is that ...
114
votes
18answers
9k views

Why is it important to focus on user needs as opposed to requests?

This question is written with digital product design in mind, but is not exclusively tailored towards digital. It is pretty accepted that in order to design the 'best' solution to a problem, you need ...
60
votes
11answers
9k views

Should users be allowed to use any special character they want when creating a password?

I came across a number of login configuration settings where there is a list of allowable special characters and was wondering: Does this limitation cater for a specific security or usability need? ...
47
votes
26answers
9k views

How to prevent users using your app while driving?

I'm working on an app project for professional drivers. Besides all the features we need to offer them, we need to prevent as much as we can our users to use the app while driving. Can you think of ...
37
votes
3answers
4k views

Gender neutral photos for users who don't yet have a profile picture

I am administering a web application that has male and female users. Currently, the default user photo is: I don't like this because it seems rather masculine and gives me the impression that the ...
36
votes
10answers
6k views

Is it OK to autocorrect users when they have mistyped parts of their email address?

When logging in, users might mistype parts of their email address. For example, name@company.con instead of .com, Yaho instead of yahoo, etc. The main rationale is that by autocorrecting user input ...
27
votes
9answers
5k views

Dark on Light or Light on Dark? [duplicate]

For a very technical site documenting code, sharing code snippets, and documentation, I have been told that using dark fonts on light backgrounds is recommended for people being able to read the ...
25
votes
15answers
3k views

Should personal data be asked at the beginning or end of an online survey

Given a 10-step online survey (mostly yes/no radio buttons), where is it best to ask for the users' personal data e.g. name, age, contact details? My intuition says putting it at the end will yield ...
24
votes
4answers
2k views

Display comments order - best practice

I wonder what is the best comments order on the website. I assume there are two major methods to display comments: from newest to oldest, from oldest to newest. Facebook uses method one and ...
23
votes
6answers
2k views

Next vs. Continue

Is there any situation in which either Next vs. Continue would be more appropriate to use? I'm working on an application that has many, many different forms (data entry), and have been using the word ...
21
votes
3answers
736 views

Best empirical method(s) for determining how to name something?

I'm a UX/UI designer leading the redesign of a web application that serves a primarily technical audience (DevOps professionals). A primary goal of our redesign is to make the UI more accessible to ...
20
votes
4answers
2k views

Simplifying the ui as a user gets more familiar with your app

Not long ago I read an article (probably on Smashing magazine or A List Apart, but possibly elsewhere) about gradually simplifying and changing the emphasis of a ui over time. e.g on a first visit the ...
19
votes
11answers
3k views

Is it ok to use arrows to indicate money movement in & out of an account?

I have seen numerous examples of banking applications that use arrows to indicate money in and out of an account. However the direction of the arrow is a bit problematic, specifically in which ...
19
votes
2answers
717 views

Apart from safety, has there been any research conducted, hopefully current, with respect to user-experience and right- vs left-hand traffic?

Background The terms right-hand traffic and left-hand traffic refer to regulations requiring all bidirectional traffic, unless otherwise directed, to keep either to the right or the left side of ...
17
votes
4answers
5k views

What is the ROI of UI or UX design?

I was trying to find out if there have been studies on how much a bad UI or UX design affects sales on websites? I couldn't really find anything in my searches. Also, does anyone know about any ...
16
votes
14answers
385 views

Is user testing a luxury or a necessity?

I understand that you should be thinking of your users all the time but given the current climate where every pound counts is user testing just for the richer companies?? Should you discount your ...
16
votes
5answers
3k views

What is your UX strategy when your users want opposite things?

Getting clear user feedback is great. But what do you do with the feedback when different people, or groups of people, want different things? I have encountered this situation a few times recently. ...
15
votes
11answers
1k views

The design and implementation of the purely theoretical “self destruct” button

I had an Adobe Flash instructor in college who told me a story about getting bored at work. He had some downtime and was looking for a way to pass the time. While looking at some Flash code, he ...
15
votes
8answers
2k views

How to extract more insightful UX requirements from User

We do iterative releases, and thus I see a good number of user UI/UX requirements come in. Which is great so we can focus on the key areas. Naturally these requests are in the format "The system ...
15
votes
4answers
469 views

How do you handle not knowing what it's like to be the person using the softwares you need to design

I have a general question so I'll provide an example: Let's say you were assigned to build a software which will be used on a daily basis as a professional tool, let's say a statistician's. Now, you ...
14
votes
5answers
1k views

How valuable are user journeys?

The last time I mapped out a user journey was during a pitch process. The only reason I did a user journey was to demonstrate to the client how the user would get from point A to B without having to ...
14
votes
4answers
522 views

A/B Testing Technique

My friend and I were having a discussion about different ways of A/B testing. His technique was to make a single small change (e.g. changing the colour of a button) and then perform A/B Testing to see ...
14
votes
6answers
594 views

Should usability testing of a competitor's website be a part of your usability testing routine?

I was reading up on best practices on usability testing for websites and a recommendation was that get your participants to do usability testing on your competitors website as well as that would help ...
13
votes
2answers
3k views

What research methods can I use to create personas?

My experience with personas has been from creating personas with data that already exists usually provided by the marketing team based on their research. How do you go about conducting research to ...
13
votes
5answers
471 views

Do users care about https?

We were discussing the usage of https on our company website, at least in the checkout process. Since we are already using a cloudflare business plan, I suggested running tests and turning on their ...
13
votes
4answers
1k views

What evidence is there that users lose interest after 7 seconds?

'7 seconds' is often trotted out as the maximum amount of time you get to impress someone when they land on your website. Where does this figure come from, and has the rule ever been proven? Edit: ...
13
votes
5answers
518 views

What ways to conduct user research quickly and cheaply are there?

Let's face it, in today's world - everything is moving fast and with approaches like agile, UX gets squeezed. It doesn't have to be this way and from what I hear many companies are using Sprint 0 ...
12
votes
3answers
2k views

Should I ask for demographic information in a survey at the end or beginning? [duplicate]

I'm conducting a survey, and will ask for demographic information, e.g., gender, age, level of education, frequency of computer use. Should I ask users for this information at the beginning of the ...
12
votes
4answers
537 views

What to do when client can't afford user research?

I feel most experts would agree with me when I say "User research is king". You can't know how your users will react to a product until you ask them. That said, some clients are on tighter budgets ...
11
votes
5answers
414 views

Should printed graphics of a domain start with www, uppercase/lowercase? How to make the user understand that it's a domain?

Consider a car used by a company which has "advertising" printed on it regarding the actual company. How should domains be displayed on such a car? Is there any research regarding this? With a wide ...
11
votes
6answers
4k views

Metrics for measuring user engagement for web applications

Unlike business and e-commerce sites, web applications don't necessarily have an end-goal or target for users to achieve. What are some metrics that can be used to measure how 'engaged' users are with ...
11
votes
2answers
598 views

How to conduct user research in a highly constrained environment with private/protected data?

I work in health care and am trying to establish some practices and protocols for conducting user research on physicians. However, the health care industry has some constraints that make user research ...
11
votes
4answers
375 views

How to set up an observation room

I'm going to do user testing (usability testing, like Steve Krug does). I want : my co-workers to listen/watch the test live, while I'm doing it, in a seperate room. to record the screen and ...
11
votes
4answers
716 views

On the difference beween UX and Product design - does it matter?

I've been in the process of gathering up my clients, my portfolio, and my wits as I consider a move from consulting back to an agency type environment. As a result, for the first time in half a ...
10
votes
6answers
1k views

Floppy disk icon for “Save” [closed]

It's funny that we still use floppy disks icon for save operation association while floppies have long been outdated, unused and many computer users nowadays don't even know how floppy disks actually ...
10
votes
4answers
2k views

How to recruit user test participants?

Where do you find participants for user tests and interviews for persona building? Is it OK to recruit them via an existing web site for example? How much do you pay them?
10
votes
6answers
937 views

Product Manager against personas

I'm having a problem conveying the benefits of personas. I'm working on a complex product and am trying to get my team to build/use personas. Thing is, I keep getting rejected on the claim of "What ...
10
votes
2answers
1k views

How Do I Collect UX Requirements for the System in Agile Development Environment?

I am starting working on project planning application, which the client wants to develop using the agile model. I want to understand how can i take the requirements and convert them to the usual UX ...
9
votes
3answers
11k views

Most useful survey questions for user research?

In your experience, what are the most important questions to ask in a survey for a product redesign? Direct interaction with users is prohibited by my organization, but I have been allowed to conduct ...
9
votes
3answers
708 views

What is the rationale for the design of search input fields?

Having read through a whole bunch of literature on search behaviour and looking at different design patterns, I am interested in the large variation of search input field on the web. Specifically, I ...
9
votes
4answers
913 views

How to sell people on the benefits of user research?

I work for a small team right now that is going through a requirements tornado. I know that the reason why is that they have no idea what their users want. They haven't done contextual interviews, ...
9
votes
3answers
161 views

How can I structure a usability study to produce findings that relate to the long-term use of a tool by an expert user?

I am building a tool that will be used in a call center. The users range from part-time temps to 5 year veterans. I have personas that reflect these. I have two (quite different) prototypes of a ...
9
votes
2answers
273 views

What other option do I have when my target users are not willing to participate in user research?

Has any of you had experiences where you are trying to design for a very specific user group, but had a hard time conducting any kind of user research because the users are not willing to participate? ...
9
votes
2answers
481 views

How do users react to a browser request for geolocation?

Is there a study about a user's reaction to a browser request of a geolocation? What is the percentage of acceptation? In which case? What triggers acceptance and what triggers denial?
9
votes
1answer
332 views

How can I get useful usability data from a focus group?

After my company has recently been acquired, we have been allotted an hour of "usability testing" at an upcoming conference. The catch is, if we follow the template that has been put forth to us, ...
8
votes
7answers
329 views

When to use data driven personas and when to make them up?

I'm studying HCI and the focus for persona creation on my course is resolutely that personas should be derived from user research data. I also attended adaptive path's uxintensive last year and the ...
8
votes
4answers
406 views

Best Way to Show the Social Icons?

In the right column of my website, I have inserted a social media widget (see attached image). Should i write some text with the icons or is there another method of identifying these icons to the ...
8
votes
6answers
570 views

How can I make these links more obvious to click on?

I'm working on a website redesign for a dental laboratory. While testing the home page with a user, they never clicked on the links in the subnavigation. They clicked on the larger buttons in the ...
8
votes
1answer
658 views

Is there any research with respect to how font-weight affects readability?

Is there any research with respect to how font-weight affects readability? Obviously, there is some relation there, but I'm struggling to make a decision based on any facts. I created a jsFiddle ...
8
votes
6answers
501 views

How to encourage users to discover software functionalities?

A perceived advantage of graphical user interfaces over text user interfaces is the ability they give to the user to explore the set of functionalities available and exposed through menus and icons. ...