Comprises multiple methods for gaining insight into user needs and behaviours from real end users.

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3
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4answers
307 views

How do you create real data backed personas for a simple marketing / lead generation website?

An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
2
votes
3answers
131 views

How to ask a user which factors are most important to them when calculating weights in a model?

I'm creating an index related to "walkability". By walkability I mean: Length of sidewalk available User perception rating on various measures of performance Many other factors Some users may not ...
4
votes
2answers
119 views

Data on forcing marketing opt-in?

In a form, if users had to check a checkbox to receive further marketing emails but couldn't continue the transaction unless they checked it, what do you think the drop out rate would be? Does anyone ...
0
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2answers
82 views

What's the difference between card sorting and affinity diagramming?

I understand how card sorting and affinity diagramming work (both are fairly well documented online), but they seem so similar that I'm not sure what the difference between the two is, if any? Are ...
3
votes
1answer
65 views

Automated testing WITH human factors to collect software metrics?

reaching out to see if any other UXers have experience collecting automated data for software KPIs (did a quick search for related question, and didn't find anything. Apologies if this has been asked ...
2
votes
1answer
73 views

How to analyze Pre/Post Single Ease of use question data?

Hello all UX researchers, In my recent UX study, I used a single ease of use question at the start and end of the each task on the scale of 1 to 7 ( where 1= strongly disagree, 7= strongly agree). ...
2
votes
1answer
79 views

Upper Limit of Items for a Browse Experience

I am working on an application for browsing academic programs at a large university. The primary goal is to aid in discovery of majors/degrees that a student would otherwise not know existed, as well ...
1
vote
1answer
113 views

Research CALL (Computer-Assisted Language Learning) with mobile devices

I am looking for more researches on this particular use of technology. If anyone know similar cases or studies about, please, share with me! In the meantime, thank you so much for your attention and ...
0
votes
1answer
156 views

Infinite scrolling within a tabbed listview on Android

Is it a good experience to give an infinite scrolling view across tabs in Android if there are tabbed list views in the app? Basically if a user scrolls through a list in a tabbed view, the tab auto ...
0
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0answers
23 views

Digital Video Recorder Glasses Spy Camera Eyewear for Usability Test

Do you think it could be useful to use a Digital Video Recorder Glasses Spy Camera Eyewear (e.g.: http://www.amazon.com/Recorder-Glasses-Camcorder-Eyeglass-4GB/dp/B00JIMMN92/) to record usability ...
0
votes
0answers
30 views

Survey structure for collecting 'Brand Awareness' and 'Consumer Behavior'

I have created a survey to gather information on users regarding their existing knowledge on existing brands. Also I hope to obtain more knowledge into their behavior, specifically regarding their ...
0
votes
0answers
30 views

Has anyone investigated the user attributes affecting users' abilities to digest abstract visual information?

An example of "abstract visual information" might be a color-coded 2-dimensional map of some other space (such as real 3D space, or maybe some other dimensions/attributes) The point is that one might ...
0
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0answers
148 views

Software to run pairwise comparison testing?

I've been asked to find out how people rank a long list of items. The list is such that about 80% of the population will have pretty strong feelings and make clear ranking among about 20% of the ...