Comprises multiple methods for gaining insight into user needs and behaviours from real end users.

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98
votes
16answers
4k views

How to discover what users NEED and not what they WANT?

I have been thinking a lot about my favorite quote from Henry Ford: If I asked people what they wanted, they would have said 'Faster Horses'. -Henry Ford The trouble I have been having is that ...
14
votes
4answers
2k views

What is the ROI of UI or UX design?

I was trying to find out if there have been studies on how much a bad UI or UX design affects sales on websites? I couldn't really find anything in my searches. Also, does anyone know about any ...
8
votes
2answers
856 views

What research methods can I use to create personas?

My experience with personas has been from creating personas with data that already exists usually provided by the marketing team based on their research. How do you go about conducting research to ...
23
votes
15answers
1k views

Should personal data be asked at the beginning or end of an online survey

Given a 10-step online survey (mostly yes/no radio buttons), where is it best to ask for the users' personal data e.g. name, age, contact details? My intuition says putting it at the end will yield ...
5
votes
7answers
385 views

What one book should I read to learn more about user research methods? [closed]

I am looking for a book that specifically focuses on the research phase of UX. Specifically the different methods available, when to use them and how to conduct them. What should I buy?
10
votes
4answers
683 views

How to recruit user test participants?

Where do you find participants for user tests and interviews for persona building? Is it OK to recruit them via an existing web site for example? How much do you pay them?
21
votes
4answers
703 views

Display comments order - best practice

I wonder what is the best comments order on the website. I assume there are two major methods to display comments: from newest to oldest, from oldest to newest. Facebook uses method one and ...
13
votes
5answers
339 views

What ways to conduct user research quickly and cheaply are there?

Let's face it, in today's world - everything is moving fast and with approaches like agile, UX gets squeezed. It doesn't have to be this way and from what I hear many companies are using Sprint 0 ...
9
votes
3answers
124 views

How can I structure a usability study to produce findings that relate to the long-term use of a tool by an expert user?

I am building a tool that will be used in a call center. The users range from part-time temps to 5 year veterans. I have personas that reflect these. I have two (quite different) prototypes of a ...
7
votes
7answers
722 views

How to measure self reported computer proficiency? Ideally with one item

For a usability test, I'd like to have a simple measure for computer proficiency, to be able to see, whether it has an impact on successfully handling the tasks. How can we best measure that? A ...
5
votes
5answers
698 views

How to solve Design/UX problems using more tangible/fun techniques?

I am trying to compile a list of interesting/more tangible methods of solving UX/Creative problems - whether it be as individual, in small groups, workshops, in user testing etc... I am already ...
9
votes
6answers
988 views

Floppy disk icon for “Save” [closed]

It's funny that we still use floppy disks icon for save operation association while floppies have long been outdated, unused and many computer users nowadays don't even know how floppy disks actually ...
8
votes
7answers
203 views

When to use data driven personas and when to make them up?

I'm studying HCI and the focus for persona creation on my course is resolutely that personas should be derived from user research data. I also attended adaptive path's uxintensive last year and the ...
3
votes
3answers
75 views

What is the best approach to design registration page

I have seen users (including me) who get frustrating registration page and eventually decide to quit the site. (To be frank few of my friends left registration due to annoying captca verification) As ...