Comprises multiple methods for gaining insight into user needs and behaviours from real end users.

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3
votes
2answers
241 views

How to perform field studies and usability testing when your target group is e-commerce managers and business executives?

If you are working on a project aimed to this type of difficult to reach user and you still want to keep a proper Lean UX approach, how do you face the problem of finding users for gathering insights ...
5
votes
7answers
561 views

What one book should I read to learn more about user research methods? [closed]

I am looking for a book that specifically focuses on the research phase of UX. Specifically the different methods available, when to use them and how to conduct them. What should I buy?
8
votes
7answers
295 views

When to use data driven personas and when to make them up?

I'm studying HCI and the focus for persona creation on my course is resolutely that personas should be derived from user research data. I also attended adaptive path's uxintensive last year and the ...
13
votes
13answers
346 views

Is user testing a luxury or a necessity?

I understand that you should be thinking of your users all the time but given the current climate where every pound counts is user testing just for the richer companies?? Should you discount your ...