Comprises multiple methods for gaining insight into user needs and behaviours from real end users.

learn more… | top users | synonyms

1
vote
2answers
116 views

How to do Customer Development Process

As mentioned in my previous question, The target segments of my customers are professionals (engineers/sales), and being in an Asian country ( south east asia to be exact), even the ...
13
votes
5answers
956 views

How valuable are user journeys?

The last time I mapped out a user journey was during a pitch process. The only reason I did a user journey was to demonstrate to the client how the user would get from point A to B without having to ...
3
votes
3answers
570 views

Where is the best way to approach hallway usability testing?

I found UserTesting.com but it costs $40 per person which is super expensive. I want to test if I am communicating the correct message to users on our site. Where is a good place to do some hallway ...
7
votes
4answers
318 views

Using long domain name which actually explains the site's purpose

Im asking this question since it will directly affect the user experience. I am planning to buy a domain name for my new site. I want to use a domain name that directly explains the purpose of the ...
6
votes
2answers
2k views

Best way to organize data gathered during research?

What is the best and most scientific way to organize all the qualtative data gathered during research? I think this is important because with easy to understand research and data, it will be difficult ...
5
votes
4answers
514 views

User tasks vs. user goals?

Can someone shed some light on what are specific differences between user tasks and user goals? Personas focus on goals while market segment focuses on tasks. I'm unclear on what exactly "tasks" ...
2
votes
2answers
100 views

Adding restrictions vs. adding options

I'm working on a b2b marketplace that is completely free as of yet but I'd like, in the near future, to give users the option of purchasing a premium account of some sort. What I want to know here is, ...
2
votes
2answers
88 views

Sales Ride-Alongs: opportunity for quick research, or a waste of time?

I was recently invited to visit several customer sites to gather user data for future products in the context of a sales call. We had an hour at most with these folks. The rep set the tone, then ...
2
votes
2answers
123 views

What are some techniques to represent the relationship between roles and behavior in personas?

A hypothetical example: let's say I am researching software engineers, and my end goal is to build a new networking service for engineers. I might discover Amy, my 'storyteller' persona. In that ...
8
votes
3answers
5k views

Most useful survey questions for user research?

In your experience, what are the most important questions to ask in a survey for a product redesign? Direct interaction with users is prohibited by my organization, but I have been allowed to conduct ...
3
votes
2answers
266 views

Phrasing of diary study prompts to get more user insight

I am in the process of designing a diary study to investigate the interaction between a current software application and its users. I am seeking open-ended data and insights from users that I might ...
2
votes
3answers
256 views

Are users really more comfortable with mobile-friendly web-app versions?

I'm trying to better evaluate the added value my users will receive from a web-app and would like to hear from your experiences and researches in the field. Currently, although the application ...
2
votes
4answers
84 views

Is it beneficial to launch an complete app or update the app in the course of time ?

I have an application with a very limited range of functions. This means that once I have implemented all the features there will be almost no updates in the features. Users are aware of the range of ...
3
votes
1answer
125 views

Research regarding Cyclomatic Complexity

Does anyone know of any research papers or applied forms of Cyclomatic Complexity in UX research? Especially in terms of the resulting complexity score being used as a metric for KPI input on UX ...
0
votes
1answer
89 views

How you decide which display is best when everyone (users and stakeholders) that is asked has a different and strong opinion?

Consider the display of hotel prices... Per night without tax, Per night with tax, and Per trip (all nights and taxes added together) Generally there is a marginal popular winner, that varies by ...
0
votes
3answers
89 views

Mixing promotion with value

I am developing a product to help people book cabs easier / faster. Once the cab is booked I was hoping to provide a safety feature to it by allowing the customer to send a sms to a family member. The ...
1
vote
2answers
244 views

clearest place for 'call to action' button?

I'm working on some wireframes and I've heard that just to the right of center is best for the primary object on your website. Is this right? and if not, where is the best place to have a 'call to ...
0
votes
1answer
103 views

Compensation for diary study participants

I'm currently planning a diary study - a study in which users are asked to capture their experience with a product after every time they interact with it. Diary studies can go on for 1-3 weeks, and ...
0
votes
2answers
84 views

How to analyse the result of a focus group which has given highly diverse opinions

I was involved in a recent focus group study where we had six different requests from the users about what they wanted in the site (And all six are different and dont really have any correlation with ...
4
votes
4answers
119 views

How to enforce persona usage in company's design process?

Any idea how to force interaction designers to truly use personas and not just design based on assumptions or "hidden personas"? My company runs into this problem quite often. We conduct user research ...
4
votes
2answers
145 views

How to recruit participants for usability study of a mobile app?

I'm currently designing an Android app and would like to do a usability study to test how the app works with the target audience. I have a question regarding recruiting participants. Since there are ...
3
votes
3answers
281 views

What is the best approach to design registration page

I have seen users (including me) who get frustrating registration page and eventually decide to quit the site. (To be frank few of my friends left registration due to annoying captca verification) As ...
3
votes
0answers
52 views

How can I learn A/B testing independently? [closed]

I'm looking for an independent project to learn A/B testing on, and I'm trying to figure out which A/B testing tools are commonly used for: Mobile Games Web And I'm also aware that the common ...
6
votes
2answers
146 views

How to use paper prototyping on an existing product

Paper prototyping is a very powerful tool early on in a new product build as it helps you to iron out ux and rapidly iterate. However if you're working on an existing product and want to test small ...
8
votes
7answers
1k views

How to measure self reported computer proficiency? Ideally with one item

For a usability test, I'd like to have a simple measure for computer proficiency, to be able to see, whether it has an impact on successfully handling the tasks. How can we best measure that? A ...
4
votes
2answers
248 views

Can SUS scores be used for comparison between different systems?

The System Usability Scale (SUS) resulted score seem to me as somewhat subjective. What ever score yields from a questionnaire for System A may just solely be just for System A, and is difficult to ...
4
votes
3answers
209 views

Cameras for Paper Prototyping

I help manage a small usability lab. One of the things we're trying to is to record paper prototyping sessions - with a user sitting at a table and a camera directly overhead (from a height of about ...
3
votes
2answers
84 views

In usability testing, what consensus from users is enough to throw out an idea in future iterations?

I am in the midst of adding about 100 images to one of my current projects after completing a round of usability testing on a low/medium fidelity prototype yesterday. I included ideas for 4 pages in ...
3
votes
3answers
256 views

Should Focus Group interviews include people of different stakeholder categories?

I was told by a friend that when conducting focus groups to gather information for needfinding for a design, I should avoid grouping different stakeholders together into a single group. This got me ...
4
votes
1answer
94 views

Hungriness chart - where to find?

So, I have a funny, border-UX question... My friend will have a wedding soon. I'm the best man or whatever it's called - organizer. We'll have some users called guests. Some will travel a long way ...
25
votes
15answers
2k views

Should personal data be asked at the beginning or end of an online survey

Given a 10-step online survey (mostly yes/no radio buttons), where is it best to ask for the users' personal data e.g. name, age, contact details? My intuition says putting it at the end will yield ...
7
votes
2answers
283 views

Is domain name important for user experience?

Is it important for the domain of a website to be chosen so that it is simple to type? For example, consider delicious-dot-ly (delicious.ly). Would it be fair to say that the difficulty of typing ...
3
votes
3answers
255 views

Brief and effective way to present usability study results

I am looking for a great template to create usability study results document without putting anyone to sleep. I have created plenty of them before but would like to see if there is something better ...
6
votes
2answers
558 views

How do you handle not being allowed to do stakeholder interviews?

I was recently hired for one of my first new projects and have been interviewing stakeholders. I got through the interviews with other people who work for the client, with no problems. However, the ...
114
votes
16answers
6k views

How to discover what users NEED and not what they WANT?

I have been thinking a lot about my favorite quote from Henry Ford: If I asked people what they wanted, they would have said 'Faster Horses'. -Henry Ford The trouble I have been having is that ...
1
vote
1answer
128 views

Will it be better for making call-for-action buttons in warm colors?

Are there any A/B test/ statistics results revealing whether using warm color buttons is generally better than cold color buttons in UI? (despite the concern for the theme color of the brand)
9
votes
6answers
1k views

Floppy disk icon for “Save” [closed]

It's funny that we still use floppy disks icon for save operation association while floppies have long been outdated, unused and many computer users nowadays don't even know how floppy disks actually ...
8
votes
6answers
443 views

How can I make these links more obvious to click on?

I'm working on a website redesign for a dental laboratory. While testing the home page with a user, they never clicked on the links in the subnavigation. They clicked on the larger buttons in the ...
1
vote
1answer
82 views

Installing recording software

On an upcoming visit to a user's place of work, I would like to have them install Morae Recorder beforehand. This is likely to be a problem for the user's IT Security people. In the past, especially ...
3
votes
2answers
76 views

How do you test the credibility of a community advice site?

I am looking for standardised techniques or question sets that can be used to test the value, credibility or trustworthiness of a community advice site. In particular, I'm interested in testing ...
12
votes
3answers
1k views

Should I ask for demographic information in a survey at the end or beginning? [duplicate]

I'm conducting a survey, and will ask for demographic information, e.g., gender, age, level of education, frequency of computer use. Should I ask users for this information at the beginning of the ...
13
votes
4answers
1k views

What evidence is there that users lose interest after 7 seconds?

'7 seconds' is often trotted out as the maximum amount of time you get to impress someone when they land on your website. Where does this figure come from, and has the rule ever been proven? Edit: ...
3
votes
3answers
148 views

Are there standard metrics to gauge content quality?

One aspect of user experience in a software application or website is the quality of the content presented to the user. It probably comes as no surprise that if the quality of the content is low/poor, ...
4
votes
3answers
137 views

Are there standard metrics to gauge process complexity?

One aspect of user experience in a software application or website is the complexity of the processes involved in completing a user task/goal. It probably comes as no surprise that if the steps ...
4
votes
2answers
159 views

User reaction on different form of advertisements

I am planning of creating a free software in upcoming months. I also wants to monetize my advertise my software by different forms of advertisements. These are: A) PPC advertisement on web site : ...
-1
votes
3answers
113 views

A/B or multi-variate testing as replacement for UX design?

It seems like in a business-driven organization (i.e. where the sales and marketing team has a bigger say) that offer software products or services, A/B testing is used as a way to improve and measure ...
7
votes
3answers
326 views

What is the rationale for the design of search input fields?

Having read through a whole bunch of literature on search behaviour and looking at different design patterns, I am interested in the large variation of search input field on the web. Specifically, I ...
11
votes
2answers
510 views

How to conduct user research in a highly constrained environment with private/protected data?

I work in health care and am trying to establish some practices and protocols for conducting user research on physicians. However, the health care industry has some constraints that make user research ...
2
votes
2answers
137 views

What is the most important UX considerations that could be answered by statistics gathering (list)? [closed]

I am trying to figure out what types of things are best tested in my website(s), phone apps, or programs. These need to be things that can actually be measured. Which information is most useful to ...
3
votes
2answers
445 views

Enterprise Social User Interview Questions?

I am in the process of creating a questionnaire for user interviews for a HUGE Enterprise Social Initiative where the end product is going to be an Intranet/ESocial application.I am trying to get some ...