It seems like in a business-driven organization (i.e. where the sales and marketing team has a bigger say) that offer software products or services, A/B testing is used as a way to improve and measure ...
I am in the process of creating a questionnaire for user interviews for a HUGE Enterprise Social Initiative where the end product is going to be an Intranet/ESocial application.I am trying to get some ...
I've tried a couple of times to perform usability studies at an industry-specific trade show, and it's been largely awkward. In my experience, people are milling around and love to chat, but don't ...
I have been thinking a lot about my favorite quote from Henry Ford: If I asked people what they wanted, they would have said 'Faster Horses'. -Henry Ford The trouble I have been having is that ...
How can I structure a usability study to produce findings that relate to the long-term use of a tool by an expert user?
I am building a tool that will be used in a call center. The users range from part-time temps to 5 year veterans. I have personas that reflect these. I have two (quite different) prototypes of a ...
I have a few different options for the UX of a tool. Each is quite different from the other. They are currently represented as lo-fi wireframes. I would like to get feedback on them to decide which ...