Tagged Questions

-1
votes
3answers
74 views

A/B or multi-variate testing as replacement for UX design?

It seems like in a business-driven organization (i.e. where the sales and marketing team has a bigger say) that offer software products or services, A/B testing is used as a way to improve and measure ...
3
votes
2answers
300 views

Enterprise Social User Interview Questions?

I am in the process of creating a questionnaire for user interviews for a HUGE Enterprise Social Initiative where the end product is going to be an Intranet/ESocial application.I am trying to get some ...
3
votes
6answers
157 views

What's the best way to conduct user research at a trade show?

I've tried a couple of times to perform usability studies at an industry-specific trade show, and it's been largely awkward. In my experience, people are milling around and love to chat, but don't ...
98
votes
16answers
4k views

How to discover what users NEED and not what they WANT?

I have been thinking a lot about my favorite quote from Henry Ford: If I asked people what they wanted, they would have said 'Faster Horses'. -Henry Ford The trouble I have been having is that ...
9
votes
3answers
124 views

How can I structure a usability study to produce findings that relate to the long-term use of a tool by an expert user?

I am building a tool that will be used in a call center. The users range from part-time temps to 5 year veterans. I have personas that reflect these. I have two (quite different) prototypes of a ...
5
votes
4answers
255 views

Is it effective to ask users which design they prefer and why?

I have a few different options for the UX of a tool. Each is quite different from the other. They are currently represented as lo-fi wireframes. I would like to get feedback on them to decide which ...