9
votes
6answers
838 views

Product Manager against personas

I'm having a problem conveying the benefits of personas. I'm working on a complex product and am trying to get my team to build/use personas. Thing is, I keep getting rejected on the claim of "What ...
0
votes
1answer
30 views

User research sources [closed]

I want to do some user research for personas, and am looking for existing research already done by others on my intended audience (if such a thing exists). Do you know where can I find existing ...
2
votes
2answers
91 views

Guidelines for identifying “power users”?

Are there any guidelines for determining whether an audience type are "power users" and if their usage warrants more powerful features? For instance, could a user who orders products from a b2b ...
3
votes
5answers
279 views

Personas without made up stuff?

I am currently putting together some personas and am creating a template that will be informed by user research. What I'm attempting to do is avoid the classic 'assumptive' persona and avoid adding ...
0
votes
2answers
159 views

How do you create real data backed personas for a simple marketing / lead generation website?

An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
4
votes
2answers
641 views

What is the difference between developing personas and scenarios?

Personas is more about who the user is, while scenarios are more about the situation the person is in. It sounds pretty simple to grasp, but when developing personas and scenarios the difference ...
2
votes
2answers
139 views

What are some techniques to represent the relationship between roles and behavior in personas?

A hypothetical example: let's say I am researching software engineers, and my end goal is to build a new networking service for engineers. I might discover Amy, my 'storyteller' persona. In that ...
4
votes
4answers
132 views

How to enforce persona usage in company's design process?

Any idea how to force interaction designers to truly use personas and not just design based on assumptions or "hidden personas"? My company runs into this problem quite often. We conduct user research ...
4
votes
1answer
86 views

Existing user research for the freelancer?

What do you do when the users in your persona are relatively unavailable to you for testing out elements of a website? Is there existing research out there for the preferences of common user groups, ...
3
votes
2answers
262 views

Include user requirements in the persona document?

Do you include user requirements in the same document as in individual personas or do you keep them in separate files? In a typical persona document you explain the motivations behind the visit, ...
3
votes
1answer
894 views

How many people should I interview for creating a valid persona

How many people should you ideally (when time and money isn't a problem) interview before you could see clear patterns to create a valid persona? I've seen answers between 5 to 30. I'm working on a ...
4
votes
4answers
489 views

How to create cut-price personas using stakeholder interviews?

I'm involved in a project to build a new app. I would like to create personas but don't have the time or budget to find actual would-be users. Note: I've never created personas before and my agency ...
13
votes
2answers
2k views

What research methods can I use to create personas?

My experience with personas has been from creating personas with data that already exists usually provided by the marketing team based on their research. How do you go about conducting research to ...
2
votes
2answers
229 views

What constitutes an effective Brand/System Persona?

I'm looking at the idea of creating a brand(or system) persona for the application I am working on. After reading the book 'Designing for Emotion'(and the corresponding list apart article) by Aarron ...
5
votes
2answers
246 views

Personas: Do you study current users, potential users, or both?

From my understanding of personas, one of the main purposes is to find out how your users behave and what their mental models of the system might be. I had always thought that, like in usability ...
10
votes
4answers
2k views

How to recruit user test participants?

Where do you find participants for user tests and interviews for persona building? Is it OK to recruit them via an existing web site for example? How much do you pay them?
3
votes
2answers
238 views

How to perform field studies and usability testing when your target group is e-commerce managers and business executives?

If you are working on a project aimed to this type of difficult to reach user and you still want to keep a proper Lean UX approach, how do you face the problem of finding users for gathering insights ...
8
votes
7answers
291 views

When to use data driven personas and when to make them up?

I'm studying HCI and the focus for persona creation on my course is resolutely that personas should be derived from user research data. I also attended adaptive path's uxintensive last year and the ...