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1
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1answer
32 views

Creating a customer journey map and then elaborating it

I need to create a customer journey. This customer journey will then be elaborated into more detailed requirements and then passed to vendors for them to estimate and price. This is the end goal. I ...
2
votes
2answers
207 views

What is the difference between a customer journey and a user journey

What is the difference between a customer journey and a user journey? I am planning a requirements workshop for a new CRM implementation. We have identified all the customer journeys but we need to ...
4
votes
3answers
44 views

Staying current with many enterprise applications in the portfolio

Our organization has 6 applications that our end-users interact with on a daily basis. Each application is developed by a separate team and lives in their own solution files. We've made an effort in ...
0
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0answers
28 views

What types of users would use an asset management website?

What are some key types of users who would use an asset management/ investment portfolio website? What kind of information do they expect to see? What intentions would they have? Please provide some ...
1
vote
3answers
139 views

What's a good alternative to lightboxes?

I'm designing a form with 4 accordions. On the end of the 1st accordion, 1 of 2 things will happen: Success: user will go to next accordion and all is okay Not successful (user is referred to call ...
1
vote
4answers
126 views

Express buy button for a complex product (diffrent size,colors). Any experience or examples?

I want to launch a "Express Buy" button just under a product picture. The idea is to avoid one click, the one that goes to the product card. I want this to go straight in to my user's shopping cart. ...
2
votes
2answers
186 views

When are customer journey maps useful?

How do I find data to build customer journey maps? I ran some surveys but I don't think that survey answers are useful enough to build a customer journey map. I don't have enough emotional data, but ...
13
votes
5answers
1k views

How valuable are user journeys?

The last time I mapped out a user journey was during a pitch process. The only reason I did a user journey was to demonstrate to the client how the user would get from point A to B without having to ...