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2
votes
1answer
78 views

Tutorial Design (android carpool app)

We are developing a carpool app. I need to display a tutorial during the registration. The tutorial needs to convey that we remove all awkward cash exchange by exchanging km's. Now, these are my ...
2
votes
3answers
376 views

Does including background animation or motion in an application increase user engagement?

I'm interested why top game companies put a lot of "background" animations in their games - has it been demonstrated to increase user engagement? Does it take longer for a user to get bored of a game ...
2
votes
2answers
59 views

Binning donations rather than aggregating

On a particular non-sponsored product-review blog there are requests for donations, but responses are poor. Currently, there is a simple site-wide donation button like you might find at Wikipedia. ...
3
votes
2answers
108 views

How to present boring facts that aren't really suitable for an infographic in an interesting way?

For an internal company wiki I want to write down/present some basic information regarding web development/design/UI & UX. For example have I collected some studies and opinions on how links ...
1
vote
1answer
96 views

Is asking the user to “Activate Now” to activate an offer a good user experience?

I've noticed this recently with the email offers I receive from a certain brand that I frequent. They'd send a email with an offer - the dates when the offer is valid for - and CTA with "Activate ...
1
vote
1answer
57 views

Thoughts on 2 CTAs in a hero/header section

Premise: I'm working on a landing page for a software company. Currently the company offers one enterprise product. Soon, a second "lite" product will roll out, and I'm wondering about the hero/CTA. ...
0
votes
1answer
94 views

Bringing experience to computer online store

I have suddenly realized that in my work I do usability and conversion optimization, but there is no experience in the sites I build. They are quite clear, simple, usable and business efficient, but, ...
5
votes
4answers
221 views

Will animated feedback be annoying or nice?

I'm developing a website called Fablelane which allows you to write your own stories and have others contribute outcomes or "chunks" to that story. Right now (if you go to the website), there's an ...
9
votes
6answers
2k views

Metrics for measuring user engagement for web applications

Unlike business and e-commerce sites, web applications don't necessarily have an end-goal or target for users to achieve. What are some metrics that can be used to measure how 'engaged' users are with ...