User centered design (short UCD, sometimes called Human centered design) emphazises focus on end users of a product and aims to test and develop products in close interaction with users.

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Original design choice of back and forward directions?

There are numerous of evidence around us where forward and backward directions are predetermined. As if they are a conscious choice we all know. At least this in true in left-to-right reading ...
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Is Empathic Design a part of User Centered Design?

I stumbled across the Kano Model this morning, and didn’t know what it was. Searching for it I came across another term unknown to me; Empathic Design. Reading the characteristics of Empathic Design ...
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Is user experience design (UXD) equal to user centered design (UCD)?

Can user experience design (UXD) and user centered design (UCD) be considered the same? If not, how do they relate to each other and how do they differ?
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Exact difference between User Centered Design and Consumer Centered Design?

Would like to know what differentiates consumer centered design from other design approaches eg. user centered design. What are the additional key elements that need to be addressed. Would be ...
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Is user centered design only about hygiene factors?

There is one thing that bothers me about UX-design. One of the shortcomings of a user centered design approach, is that it only focuses on existing needs and not on new revolutionary ideas. For ...
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Differentiate user centered design and user experience design [duplicate]

Possible Duplicate: Is user experience design (UXD) equal to user centered design (UCD)? I am struggling to understand the UX roles with UCD. Can someone explain?
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Do you use “scenarios” and “use cases” as one or separate?

There are a lot of discussions and information on the difference between scenarios and use cases, but I want to know how do they - or don't they - work together? At a high level, the main difference ...
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1answer
157 views

Is task-based the same as user-centric?

Well, I think that the question is self-explanatory. In order to explain something to someone in the office I used task-based instead of user-centric and I was surprised. I'm usually complaining ...
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450 views

Case studies to help sell UCD

I'm looking for some nice simple stats and references to help convince potential clients of the value of UCD. Real-life case studies you can explain in one line I suppose. One of my favourites is of ...
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214 views

Can UCD become an agile process?

All the discussions about Agile UX relate to how we adjust UX Activities to an agile development process but I want to know how we can turn UCD in to an agile process that supports the development ...
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427 views

Is creating personas against the principles of User Centered Design? [closed]

I'm just running through an agency proposal and the misuse of personas has reared its ugly head again. I'm finding this is now a frequently reoccurring theme and so I thought I'd raise it as a ...
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287 views

When to use data driven personas and when to make them up?

I'm studying HCI and the focus for persona creation on my course is resolutely that personas should be derived from user research data. I also attended adaptive path's uxintensive last year and the ...