I have been asked by a client to provide justification for the usage of the Kano Model. I believe I have sufficiently convinced them of the benefits and value, but the one thing I am lacking is ...
I am planning to conduct a number of task-based moderated think aloud tests for a service that I am designing. I will be repeating the test with the same setup regularly throughout the year and I am ...
Wondering if anyone here might have some advice: We're going to be undertaking onsite field usability studies for the first time over the next year, and I'm wondering about techniques / equipment / ...
I want to build a clickable mockup for a game tutorial, i.e. a series of screenshots the user can go through to simulate the tutorial. The path through the mockup is non-linear, e.g. at one point the ...
I'm running A/B split testing using Instapage. My dilemma is whether using clicks or orders versus visitors should be my conversion rate. This is what I had so far A: 556 visitors - 27 conversions ...
I want to know the standard metric one can use to measure security and cognitive load as attributes of usability in Mobile E-Commerce site application. The explanation should be base on users' ...