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List of statements which can be used to measure the value proposition of a website

I'm looking for a list of statements that can be used to measure the value proposition of a website. For example: The site is intuitive and easy to navigate. The site's content is well structured ...
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4answers
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Any inputs on how to conduct an usability evaluation of a site (when you dont have access to user data) [duplicate]

Possible Duplicate: How to find out usability problems myself? A lot of times I have been asked by friends to have a look at their sites or apps which they designed and give feedback from ...