3
votes
3answers
508 views

Does gender affect the results of a usability test?

There's a question on Quora asking for opinions about subjects' gender impact on usability tests. I think this topic is very interesting given that people of different genders prefer different visual ...
2
votes
2answers
1k views

Advantages/disadvantages of mixed gender Focus Groups

I am planning to conduct a Focus group for car navigation devices in coming weeks. Initially, I was recruiting mixed gender participants in each session. I am slightly worried that; Males might ...