a technique used to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system.

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A/B or multi-variate testing as replacement for UX design?

It seems like in a business-driven organization (i.e. where the sales and marketing team has a bigger say) that offer software products or services, A/B testing is used as a way to improve and measure ...
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Where can I find broad White Papers on Usability Experiments [closed]

For example studies on what makes for the most effective shopping cart, how people prefer to view photos in their browsers and on their phone, what people appreciate in a search engine, whether left ...