I'm curious if usability analysts collect personal information about their participants when performing a usability study, and if so what kind of questions do you ask? Does age, gender, nationality, ...
How much the users are willing to pay in term of usability in order to have a visually appealing application? Will they forgive a difficult pattern just because it is visually attractive? How ...
At the company I work for I'm the specialist in usability, we produce a lot of work and I try to get involved in the design as much as I can. However I do not have the time to work on every project ...
We are in the process of branding our start up. Our target customers are technology shops around the world. Thus we want our logo and website's look and feel to be appealing to techies and geeks (Not ...
I've seen some anecdotal evidence of trust seals or security badge helping improve conversions on ecommerce sites by boosting the user's confidence in the site. Companies like Verisign, TrustGuard, ...