a technique used to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system.

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Geek-friendly website design for a software shop [closed]

We are in the process of branding our start up. Our target customers are technology shops around the world. Thus we want our logo and website's look and feel to be appealing to techies and geeks (Not ...
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What objective qualities or elements of a website design can help build trust with users?

I've seen some anecdotal evidence of trust seals or security badge helping improve conversions on ecommerce sites by boosting the user's confidence in the site. Companies like Verisign, TrustGuard, ...