a character string used to represent a location on the Internet that can be typed or accessed by a user. URLs often present in human-readable the organization behind the website and the function of the specific page being navigated to, in addition to their purely functional use.

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What should the hostname be for a SSO server? (SAML)

I'm creating a SSL certificate for an ADFS server. It will be used to sign-into various sites that support Single Sign On. I'm at the point of the process where I need to choose a name for the host ...
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is there data proving correlation between better URL structure and better UX?

I have found many sources stating that the URL structure is important as it helps users understand what the page is about, but so far no data about it. Do you know about any experiments run (A/B ...