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16
votes
2answers
3k views

Does the padlock icon make users perceive your site as safer?

I was recently in a discussion with one of our developers about the usage of padlock icons (not on the https link) in user interfaces. I remember encountering the icon in lots of different situations;...
12
votes
3answers
639 views

Are websites and interactions designed to build or skip levels of trust?

I saw this article posted on the NN/g website talking about a hierarchy of trust, similar to Maslow's pyramid of needs, in that basic needs have to be satisfied before higher levels of needs become ...
10
votes
4answers
3k views

Does adding PayPal to a checkout increase conversion rate?

Right now we only accept payment by Debit or Credit Cards. We see a lot of customers getting to the cart confirmation and then not completing the order. I personally feel this is because the page ...
10
votes
1answer
942 views

Do Generic Testimonials help in building user trust?

I am working on a site revamp for a staffing company and they really wanted to use testimonials to highlight how successful they are in placing quality candidates. Though I do agree that quality ...
8
votes
2answers
334 views

how can you improve the appearance of security

What are the different ways to make users (especially paranoid one's like me) feel safe about the security aspect of the site?
5
votes
3answers
1k views

Norton Safe Web Verification — Impact on User

I have a client who insists on getting their website validated by Norton Security Verification and displaying the seal. However, I am skeptic and do not trust Norton products. I recall an impression ...
5
votes
4answers
211 views

Beautiful harmonic stock photo people vs photos of real people

When on a website and going to the contacts page or form there is often one or more photos of people (supposedly) working there. Stock photos Some companies use stock photos with beautiful ...
5
votes
2answers
274 views

Does a country specific top level domain (TLD) affect perception of a (non-US) community site?

Note: This is similar, but unrelated, to this question, which asks about using a non-US TLD for a US site. Do country specific TLDs influence users' perception of the relevance of content on a site? ...
4
votes
3answers
185 views

Is it preferrable to include testimonials or case studies on a B2B website?

Testimonials and case studies are a common way to get a second-voice onto the website to help sell your product / service from business-to-business. However, useful case studies are much harder to put ...
4
votes
1answer
262 views

Implementing PET thinking (designing for Persuation, Emotion, Trust) into agency process

So I have been given the task of implementing in the PET design techniques into our agency's UX process and making sure this is instinctively baked into every project we do going forward. Currently ...
3
votes
1answer
97 views

Does adding a twitter feed from the CEO increase conversion rate of a website?

I'm thinking of adding a live twitter feed from the CEO to the company profile page. Do you know of any research about adding this to an e-commerce site? I'm asking as twitter is most commonly used ...
3
votes
1answer
430 views

Building trust on a high-value e-commerce site

I'm going to design an information architecture for an online diamond jewelry shop with focus on a diamond ring configurator for a project at university. A questionnaire has identified these customer ...
3
votes
1answer
74 views

Maintaining a high degree of user trust on System that selects the best recommendations of a product for the user

I have been presented with the problem of rebuilding the reviews section of a Product page. The Problem: I am afraid of affecting negatively my users' trust by allowing an automatic system to select ...
3
votes
2answers
91 views

How do you test the credibility of a community advice site?

I am looking for standardised techniques or question sets that can be used to test the value, credibility or trustworthiness of a community advice site. In particular, I'm interested in testing ...
2
votes
1answer
132 views

Analyze the website [closed]

I have no idea how to analyze a website if PET design principles are followed or not for a particular website. I have started practicing UX though I was a front end developer. Dont have clue if this ...
2
votes
1answer
37 views

Trust and interrupted user journeys

I'm considering a user journey which will be hosted on a single site, but will launch into another site (e.g. PayPal) for the user to make a payment. I'm concerned that launching into a different site ...
2
votes
2answers
131 views

Encouraging users to invite team members [closed]

We're currently rebuilding our on-boarding process... Our tool is a team solution and the user only sees the real benefit when their team is connected to our product. What are some good methods to ...
1
vote
2answers
58 views

External service - Embed website or link to it?

I was recently discussing with my sister, who is building a travel website, and is planning to add a iframe to the partner travel insurance company, so users can register for insurances inside her ...
1
vote
5answers
271 views

How can I make a login form seem more trustworthy?

We have a web app where the user has to log in at the beginning. The login shows our company logo, the name of the product incl. logo of the product and the login form: I showed this app to a test ...
1
vote
2answers
47 views

Which is more effective at eliciting customer trust: “Trusted by” section or customer testimonials?

Working with various industrial companies in competitive markets, I've noticed that there are a lot of protective feelings about customer information. No one wants to give a competitor an edge by ...
1
vote
1answer
91 views

This is the “about” information of a Mac app from a top company in the world [closed]

Engineering: Some people Human Interface Design: Some other people Testing: Hopefully not nobody Documentation: Whoever With special thanks to: Mom ...
1
vote
1answer
63 views

Should I require user verification before publishing article?

I am currently developing a website that's all about used written content. Users write columns that will be available on the website, thus giving them a place to be read. In the old version of my ...
1
vote
0answers
38 views

Trustworthiness of open and live data sharing sites [closed]

I was looking through a random forum post (sorry, forgot what the source was) and found an interesting example of an open and live dashboard. Normally you see websites that provide live data about ...
0
votes
4answers
78 views

Pros/Cons - Personal Photo on registration page

Will putting your personal photo on the registration increase trust? I've seen this on Customer IO and I think that it is a good idea however I've also asked around and people think that it might not ...