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3
votes
1answer
73 views

Does adding a twitter feed from the CEO increase conversion rate of a website?

I'm thinking of adding a live twitter feed from the CEO to the company profile page. Do you know of any research about adding this to an e-commerce site? I'm asking as twitter is most commonly used ...
5
votes
4answers
881 views

Does adding PayPal to a checkout increase conversion rate?

Right now we only accept payment by Debit or Credit Cards. We see a lot of customers getting to the cart confirmation and then not completing the order. I personally feel this is because the page ...
0
votes
4answers
70 views

Pros/Cons - Personal Photo on registration page

Will putting your personal photo on the registration increase trust? I've seen this on Customer IO and I think that it is a good idea however I've also asked around and people think that it might not ...
5
votes
2answers
199 views

Does a country specific top level domain (TLD) affect perception of a (non-US) community site?

Note: This is similar, but unrelated, to this question, which asks about using a non-US TLD for a US site. Do country specific TLDs influence users' perception of the relevance of content on a site? ...
3
votes
1answer
260 views

Building trust on a high-value e-commerce site

I'm going to design an information architecture for an online diamond jewelry shop with focus on a diamond ring configurator for a project at university. A questionnaire has identified these customer ...
2
votes
2answers
86 views

Encouraging users to invite team members [closed]

We're currently rebuilding our on-boarding process... Our tool is a team solution and the user only sees the real benefit when their team is connected to our product. What are some good methods to ...
3
votes
2answers
77 views

How do you test the credibility of a community advice site?

I am looking for standardised techniques or question sets that can be used to test the value, credibility or trustworthiness of a community advice site. In particular, I'm interested in testing ...
4
votes
3answers
134 views

Is it preferrable to include testimonials or case studies on a B2B website?

Testimonials and case studies are a common way to get a second-voice onto the website to help sell your product / service from business-to-business. However, useful case studies are much harder to put ...
8
votes
2answers
291 views

how can you improve the appearance of security

What are the different ways to make users (especially paranoid one's like me) feel safe about the security aspect of the site?
4
votes
3answers
756 views

Norton Safe Web Verification — Impact on User

I have a client who insists on getting their website validated by Norton Security Verification and displaying the seal. However, I am skeptic and do not trust Norton products. I recall an impression ...
10
votes
1answer
555 views

Do Generic Testimonials help in building user trust?

I am working on a site revamp for a staffing company and they really wanted to use testimonials to highlight how successful they are in placing quality candidates. Though I do agree that quality ...