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3
votes
2answers
60 views

How do you test the credibility of a community advice site?

I am looking for standardised techniques or question sets that can be used to test the value, credibility or trustworthiness of a community advice site. In particular, I'm interested in testing ...
3
votes
3answers
78 views

Is it preferrable to include testimonials or case studies on a B2B website?

Testimonials and case studies are a common way to get a second-voice onto the website to help sell your product / service from business-to-business. However, useful case studies are much harder to put ...
8
votes
2answers
175 views

how can you improve the appearance of security

What are the different ways to make users (especially paranoid one's like me) feel safe about the security aspect of the site?
4
votes
3answers
196 views

Norton Safe Web Verification — Impact on User

I have a client who insists on getting their website validated by Norton Security Verification and displaying the seal. However, I am skeptic and do not trust Norton products. I recall an impression ...
7
votes
1answer
296 views

Do Generic Testimonials help in building user trust?

I am working on a site revamp for a staffing company and they really wanted to use testimonials to highlight how successful they are in placing quality candidates. Though I do agree that quality ...