Tone of voice refers to the way of how communication is reflects on a product, brand or company.

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“Your” vs “My” in user interfaces

Some user interfaces feature titles such as: My documents My photos My previous orders While others opt for: Your documents Your photos Your previous orders Are their any guidelines addressing ...
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'My Account' or 'Your Account'?

I want to put a link to an account page in a toolbar. What person should I use to refer to the user's settings? Should I call it 'My Account' or 'Your Account'? I've seen both is use, and I'm not sure ...