Tone of voice refers to the way of how communication is reflects on a product, brand or company.

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92
votes
8answers
5k views

“Your” vs “My” in user interfaces

Some user interfaces feature titles such as: My documents My photos My previous orders While others opt for: Your documents Your photos Your previous orders Are their any guidelines addressing ...
2
votes
1answer
98 views

Authentic/Slang Talk tone of language in UI design

I have come across more than 1 website making use of a kind of tone in language that resembles street talk. It significantly differs from the ''cool nerd'' facade that most startups use, which I ...
4
votes
2answers
165 views

How to ask for a user's identity?

My company is working on an internal phone application to be used by many users that requires authentication. Based on historical data, we can assume the likelihood of a user's identity at a given ...
10
votes
5answers
339 views

Logged in As or Welcome?

At the top of a normal webpage, is it better to say: Welcome, Username or Logged in as Username? Which one is better for the end user? EDIT: Or is better just to display there username, and ...
3
votes
3answers
124 views

Is it okay to talk about “we” on a one-person startup blog?

pre: Thought about the best place to ask this in the SE universe and I think UX is closest, but I might be unaware of some better fit so open to suggestions. I'm soon to launch a saas-company that ...
13
votes
11answers
1k views

Why is it that all caps text looks like SHOUTING, but all caps handwriting is easier to read?

Specifically for UI -- handwritten mockups, comics, etc are always better all-caps, but the same is never true for printed text. Why is that? Visual Studio 2012's all-caps menus are generally ...
75
votes
10answers
6k views

'My Account' or 'Your Account'?

I want to put a link to an account page in a toolbar. What person should I use to refer to the user's settings? Should I call it 'My Account' or 'Your Account'? I've seen both is use, and I'm not sure ...
2
votes
1answer
72 views

What is the right perspective for applications to talk from? [duplicate]

Possible Duplicate: “Your” vs “My” in user interfaces For example, the pictures folder on windows is called "my pictures", but an app might say "are you sure you'd like to delete that"? ...