Tone of voice refers to the way of how communication is reflects on a product, brand or company.

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2
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1answer
69 views

Authentic/Slang Talk tone of language in UI design

I have come across more than 1 website making use of a kind of tone in language that resembles street talk. It significantly differs from the ''cool nerd'' facade that most startups use, which I ...
4
votes
2answers
159 views

How to ask for a user's identity?

My company is working on an internal phone application to be used by many users that requires authentication. Based on historical data, we can assume the likelihood of a user's identity at a given ...
10
votes
5answers
330 views

Logged in As or Welcome?

At the top of a normal webpage, is it better to say: Welcome, Username or Logged in as Username? Which one is better for the end user? EDIT: Or is better just to display there username, and ...
3
votes
3answers
115 views

Is it okay to talk about “we” on a one-person startup blog?

pre: Thought about the best place to ask this in the SE universe and I think UX is closest, but I might be unaware of some better fit so open to suggestions. I'm soon to launch a saas-company that ...
13
votes
11answers
1k views

Why is it that all caps text looks like SHOUTING, but all caps handwriting is easier to read?

Specifically for UI -- handwritten mockups, comics, etc are always better all-caps, but the same is never true for printed text. Why is that? Visual Studio 2012's all-caps menus are generally ...
2
votes
1answer
70 views

What is the right perspective for applications to talk from? [duplicate]

Possible Duplicate: “Your” vs “My” in user interfaces For example, the pictures folder on windows is called "my pictures", but an app might say "are you sure you'd like to delete that"? ...
71
votes
10answers
5k views

'My Account' or 'Your Account'?

I want to put a link to an account page in a toolbar. What person should I use to refer to the user's settings? Should I call it 'My Account' or 'Your Account'? I've seen both is use, and I'm not sure ...
85
votes
7answers
4k views

“Your” vs “My” in user interfaces

Some user interfaces feature titles such as: My documents My photos My previous orders While others opt for: Your documents Your photos Your previous orders Are their any guidelines addressing ...