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4
votes
2answers
113 views

Writing quotes of a business name with star as hyphen

I have a business with a name e.g. "my business". Wherever you see the company name it's always written as my★business - the company logo is similar and anywhere we write the name on the ...
5
votes
4answers
251 views

Studies about how many lines from a testimonial a user will read on home page

I am building a home page for one of our products and researching how to integrate testimonial section. In my first prototype, I have 3 sentences which makes 6 lines on a tablet. My thought is ...
4
votes
3answers
145 views

Is it preferrable to include testimonials or case studies on a B2B website?

Testimonials and case studies are a common way to get a second-voice onto the website to help sell your product / service from business-to-business. However, useful case studies are much harder to put ...
10
votes
1answer
600 views

Do Generic Testimonials help in building user trust?

I am working on a site revamp for a staffing company and they really wanted to use testimonials to highlight how successful they are in placing quality candidates. Though I do agree that quality ...