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1
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2answers
47 views

Which is more effective at eliciting customer trust: “Trusted by” section or customer testimonials?

Working with various industrial companies in competitive markets, I've noticed that there are a lot of protective feelings about customer information. No one wants to give a competitor an edge by ...
4
votes
1answer
98 views

Does testimonial actually work (we all know its fake)?

Before someone comes saying yes it works because of social validation or social proof, are there any user tests, research or case studies that backs up it up? It seems like most poeple I speak to ...
1
vote
2answers
38 views

How could a broken link in our homepage impact our user experience? [closed]

By visiting WinAutomation you will notice a broken link in the testimonials. While being a very easy fix you could do in less than 1 minute it is left like that for several months now. What impact ...
4
votes
2answers
150 views

Writing quotes of a business name with star as hyphen

I have a business with a name e.g. "my business". Wherever you see the company name it's always written as my★business - the company logo is similar and anywhere we write the name on the ...
6
votes
4answers
300 views

Studies about how many lines from a testimonial a user will read on home page

I am building a home page for one of our products and researching how to integrate testimonial section. In my first prototype, I have 3 sentences which makes 6 lines on a tablet. My thought is ...
4
votes
3answers
185 views

Is it preferrable to include testimonials or case studies on a B2B website?

Testimonials and case studies are a common way to get a second-voice onto the website to help sell your product / service from business-to-business. However, useful case studies are much harder to put ...
10
votes
1answer
940 views

Do Generic Testimonials help in building user trust?

I am working on a site revamp for a staffing company and they really wanted to use testimonials to highlight how successful they are in placing quality candidates. Though I do agree that quality ...