1
vote
2answers
331 views

Persona has to be a person? Difference between Brand ambassador, mascot and persona? Validating persona

Actually, these are three inter related sub questions. Q1. Does Persona have to be a person because ultimately whatever we will create (product/service) that will be used by human being only, and ...
5
votes
1answer
328 views

Is Empathic Design a part of User Centered Design?

I stumbled across the Kano Model this morning, and didn’t know what it was. Searching for it I came across another term unknown to me; Empathic Design. Reading the characteristics of Empathic Design ...
18
votes
5answers
3k views

Is user experience design (UXD) equal to user centered design (UCD)?

Can user experience design (UXD) and user centered design (UCD) be considered the same? If not, how do they relate to each other and how do they differ?