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6
votes
4answers
299 views

How should one prepare when doing a UX presentation to non-practitioners?

I am putting together a one-hour presentation aimed towards other software developers regarding a general introduction to User Experience, and I have a general idea on what I want to present. However, ...
4
votes
2answers
124 views

I can't decide target audience

I'm a student doing a final study assignment at a company. I need to analyze their target audience, but that is still unknown to the company. I know who their clients are, but it's (as far as I know) ...
3
votes
3answers
173 views

When user testing, how important are representative users?

I work at a company where we design software that, in most cases, is targeted at leasing agents in the multi-family housing industry, a very specific group of people. When I want to go about testing ...
-1
votes
4answers
316 views

How to find the target user groups for an app?

I would like to know if there is a general way of finding target user groups for simple mobile apps. In this instance, it might be a simple webapp or an iPhone app which allows users to send real ...