survey methodology is the field that studies the sampling of individuals from a population with a view towards making statistical inferences about the population using the sample.

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25
votes
15answers
3k views

Should personal data be asked at the beginning or end of an online survey

Given a 10-step online survey (mostly yes/no radio buttons), where is it best to ask for the users' personal data e.g. name, age, contact details? My intuition says putting it at the end will yield ...
21
votes
5answers
651 views

Are verbs necessary on field labels for a survey?

This is slightly different than this question regarding a small form. I have a multi-page survey that can take up to 10 minutes to complete. Right now, all of our prompts start with verbs, but I feel ...
17
votes
5answers
434 views

Can a page rating with feedback be more effective than a longer usability survey for identifying problem areas?

Our government website has thousands of informational pages, many online self-service task flows and 20+ content editors / stakeholder groups. In the past, periodic usability surveys have been ...
13
votes
7answers
1k views

Where should “Doesn't Matter” choice be placed in the layout of survey choices

I am designing a survey form and this is one of my questions: How do you perceive the level of security for cloud services to be? The survey participants are to choose from the following choices ...
13
votes
4answers
1k views

How to best ask for computer experience in a survey?

Our business software has a heterogeneous user base ranging from tech-savvy engineers, over computer used to be salesman up to older, tech-averse craftsman. In a coming survey I would like to ask for ...
12
votes
3answers
2k views

Should I ask for demographic information in a survey at the end or beginning? [duplicate]

I'm conducting a survey, and will ask for demographic information, e.g., gender, age, level of education, frequency of computer use. Should I ask users for this information at the beginning of the ...
11
votes
2answers
578 views

How to conduct user research in a highly constrained environment with private/protected data?

I work in health care and am trying to establish some practices and protocols for conducting user research on physicians. However, the health care industry has some constraints that make user research ...
10
votes
2answers
382 views

Likert scale radio buttons: default choice?

We are making a simple Likert scale radio group for feedback and will group it as follows: Please rate the service you received: Very poor Poor Average Good Very good ...
9
votes
3answers
10k views

Most useful survey questions for user research?

In your experience, what are the most important questions to ask in a survey for a product redesign? Direct interaction with users is prohibited by my organization, but I have been allowed to conduct ...
8
votes
5answers
306 views

Why would you only show a survey to one in (n) visitors?

I've read that it's best practice to calculate a sampling interval (eg the survey will appear to every fifth or tenth visitor), based on your traffic, how long the survey will run, and how many ...
8
votes
5answers
9k views

How to convince a user to fill out a survey

I am working on a project that provides a service (landscaping) to members of the community. When the work for that client is finished we always encourage the client to go to our website to fill out a ...
8
votes
4answers
277 views

How should Likert scale options be ordered?

I was asked to give feedback after chatting with Apple support. It seems odd that Apple would ask for feedback in this manner: High to Low (5 - 1). I would expect it to ask for feedback this way: ...
8
votes
7answers
2k views

How to measure self reported computer proficiency? Ideally with one item

For a usability test, I'd like to have a simple measure for computer proficiency, to be able to see, whether it has an impact on successfully handling the tasks. How can we best measure that? A ...
7
votes
3answers
241 views

Should survey for canceling subscription be before or after the subscription is canceled?

We want to collect data about why our users cancel our product subscription. Should we put the survey form on the same page? Since it might be more likely that they will fill it in, but probably at ...
7
votes
2answers
2k views

How best to integrate an exit survey

I would like to add a couple of surveys to recently deployed sites and I really need to know how a visitor found the experience. Ideally I would have a number of participants to interview but I'm ...
7
votes
4answers
279 views

How to unobtrusively confirm a user's choice in a survey?

I'm running a survey on students to collect their feedback of the courses of study they've undertaken in a college. They have to answer the same question for every course they study. There are some ...
6
votes
3answers
608 views

Data visualization - Choosing the right chart

I have a survey with about 30+ questions which are related to pregnancy and nutrition during pregnancy. Now I need to decide how to show results for each question, basically which type of chart to use ...
6
votes
5answers
613 views

Designing a different kind of survey experience

How do you design a (not crazy-ass) interactive survey so as the user feels nice about taking the survey while at the same time, the interaction is not (at all) distracting since the topic of the ...
5
votes
6answers
1k views

How do I design a user friendly survey with more than 150 questions?

I am designing UI/UX for a survey webapp which has more than 150 questions. Right now they are using 5 radio buttons for each question. Similar to the image below: So the question is, how to make ...
5
votes
2answers
335 views

Online Questionnaire Design - Should all questions be on one page, or have a separate page for each?

I am running a short 10 question satisfaction survey. I am trying to determine if it is better to present all questions on the same screen, or present each question individually and have the user ...
5
votes
5answers
284 views

How can I measure why users never return to a web app?

I'm working on an application that's been in use for the past 3 years. It's a web-based product and we have been tracking its usage using Google analytics for the past 6 months (since the time I ...
4
votes
2answers
197 views

Is there a good UX widget for matching lists of items?

I want to ask a question of my website that has users match items up. For example: Match the animal with its sound: Cow Bark Dog Neigh Horse Moo If this were a question on paper I would ...
4
votes
3answers
271 views

When do you present a website UX survey?

I'm wanting to build a usability survey on a website that's used by mortgage brokers. It's a website where users will come not to browse, but to find mortgage product information while a client is ...
4
votes
4answers
885 views

What research method should I use to find Top Tasks for an intranet site?

A client recently asked me to find out users' top tasks on an intranet site for usability testing. It is hard to interview the users, so I advised them to create a survey with some open-ended ...
4
votes
3answers
97 views

Alternatives to System Usability Scale (SUS)

What major 'competitors' exist for the SUS survey? Is there anything picking up a significant degree of acceptance as a standard to the extent that SUS has? In particular...is there anything which ...
4
votes
2answers
403 views

When to adjust for frequency of use in satisfaction surveys that use intercept sampling?

A well-known issue in "intercept" sampling is that it is not a probability sample of the customer population. If you were a grocery store interviewing 1/20 shoppers as they exit the store, for ...
4
votes
1answer
172 views

Survey builder - How to handle users navigating away from questions in invalid states

I'm building an internal survey tool similar to SurveyTalent where users have a panel to edit questions. I have a requirement to make the question and however many visble answers required. What ...
3
votes
5answers
208 views

How to gauge whether customers would use an advanced feature

I am working on a new design for bank reconciliation in a piece of accounting software. We have identified our users' existing workflows and problems with our current design from an earlier round of ...
3
votes
3answers
205 views

Best way to prompt user for additional demographic info?

Trying to better profile our donors for marketing purposes. Short pop up survey? Append to registration? Email? But most people disregard such emails as spam, and adding an additional field to ...
3
votes
3answers
446 views

Same labels required on all questions in a Likert scale?

I'm preparing a UX survey which will use a Likert scale. Personally I'd rather use the same labels configuration for all the questions/items such as : 1. Strongly disagree 2. Disagree 3. Neither ...
3
votes
1answer
194 views

How to evaluate average results on an UX survey?

We did an UX survey for an application with employees at the company creating it (who know the program for some time now) and the result are all in all very average. The software seems to be perceived ...
3
votes
1answer
166 views

Information density vs. number of pages for users with low computer literacy

Any suggestions for design patterns/best practices regarding less pages/higher info density vs. more pages/less info density when your audience has low-level computer literacy? The particulars: I'm ...
3
votes
2answers
114 views

Web surfing: people “wandering” from page to page vs people following their goals

When browsing Wikipedia, I often see me drifting from my initial goal to other pages infinitely through hyperlinks. I end up reading pages about things that are far away from the information I was ...
3
votes
1answer
1k views

How should a survey (Likert Scale) be presented in a mobile application?

I'm designing a mobile (phone/tablet) application where one of its primary uses will involve taking surveys. These surveys already exist on paper, and many of the questions make use of a Likert Scale. ...
2
votes
3answers
135 views

Detect when user leaves a site

Many sites open a popup asking to register, or to fill in a survey, when they "detect" the user is leaving the website: I think some are showing the popup after a certain amount of time, like 15/30 ...
2
votes
3answers
198 views

predict behavior based on emotional response

I'm a student so this is my first crack at designing a study. Trying to develop a usability test that 1) gathers participants emotional reaction and 2) discovers what behavior they would display ...
2
votes
3answers
160 views

What factors to consider when picking a color theme for a short user survey?

I fairly frequently create short, google-doc surveys with 3-5 questions. Before today I always used the default template and never thought to change colors. However, considering I also work at a ...
2
votes
1answer
724 views

Coming up with questions for user research

The biggest problem for beginners at chess is remembering how each piece moves. I designed a set where the form of the piece itself provides a clue to the way it moves: I would like to turn this ...
2
votes
1answer
103 views

Different ordering on different forms

The application I'm working on generally handles survey forms (User are filling up surveys). As part of the survey there is one question that has large number of options (~120 select boxes). The first ...
2
votes
2answers
25 views

Wording for survey questions

We currently use the terminology when asking a clients when in their session would they like survey questions for participants: Pre Questions - before the session begins Post Questions - after the ...
2
votes
2answers
221 views

How to ask a one-dimensional / performance attribute question in a Kano survey?

I am putting together a Kano analysis survey, and want to understand how to phrase the question for a performance attribute. In putting together the survey, for each attribute I would ask the two ...
2
votes
4answers
168 views

What options to give for multiple choice subjective feedback?

I'm working on a very brief feedback survey as part of our product. To encourage use and simplify the received data I was thinking of restricting it to: Do you like [product name]? Any ...
2
votes
1answer
422 views

BETA release user survey

We are doing a limited BETA release of our application and have been asked to create a online survey for the users to complete at the end. I am not a fan of the survey approach to gathering ...
2
votes
0answers
59 views

For help desk feedback, what's the best Yes/No question to ask?

I've seen various questions proposed for soliciting feedback on incident resolution. Examples include: Did we fix your issue? Were you happy with the service we provided? Did this resolution help? ...
1
vote
3answers
177 views

How can the word “feedback” in the header affect potential new customers?

Background of my project I was recently asked to implement pages for customer feedback. This is aimed at customers who just bought one of our products. It is a major purchase of medical equipment. ...
1
vote
2answers
51 views

In how many languages should an email be translated?

The scenario I have is that a hotel would send emails to their guests inviting them to fill in a survey. Now the text in the email would be in different languages depending on one of these cases: ...
1
vote
2answers
50 views

What's a good approach to analyze a lot of answers to a survey with open questions?

We asked our users what's their main goal of current visit (open question). We received a lot of answers and I'm wondering what would be the best approach to analyze this data. In theory I could ...
1
vote
2answers
67 views

Sending out a survey over facebook - status or private message?

I have to conduct a survey for a university paper, which is not that scientific but more like cloud brainstorming. Therefore my colleague and our tutors decided to advertise the survey (which is a ...
1
vote
2answers
228 views

List of statements which can be used to measure the value proposition of a website

I'm looking for a list of statements that can be used to measure the value proposition of a website. For example: The site is intuitive and easy to navigate. The site's content is well structured ...
1
vote
1answer
22 views

How do you tell users about surveys?

I'm drafting a user research plan for the next year on a higher ed site, and am interested in including a short online survey in addition to a few other, in-person user testing methods. Our site ...