survey methodology is the field that studies the sampling of individuals from a population with a view towards making statistical inferences about the population using the sample.

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predict behavior based on emotional response

I'm a student so this is my first crack at designing a study. Trying to develop a usability test that 1) gathers participants emotional reaction and 2) discovers what behavior they would display ...
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Are customer surveys used in LeanUX

Do current LeanUX methods advocate sending out surveys to understand potential customer segments? Or should personas be written based on assumptions and then just user tested with customers that fit ...
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Using SUS to measure usability of an existing system and compare with a redesigned system

I will be undertaking a whole-scale redesign of an existing system. I'd like to use SUS ("System usability scale") questionnaires to measure improvements between iterations. As a baseline, I want to ...
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How can I submit a user research survey to a large crowd without spamming?

I often feel the need to perform very simple surveys that would help me understand more about people in order to better orient my product towards their needs. Setting up the survey is not a very ...