survey methodology is the field that studies the sampling of individuals from a population with a view towards making statistical inferences about the population using the sample.

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Best way to ask a question about a mostly subconscious behavior?

I need to know how much web shoppers in certain countries pay attention to and care about ccTLDs (country code top-level domain e.g. .co.uk or .fr) That is, does it matter to a UK web shopper if a ...
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What impact should be expected from the inclusion of mandatory user surveys?

Our sales/marketing team are desperate to know more about specific customers (for example: "How large is your company?"). We are considering implementing a mandatory survey after logon with three ...