survey methodology is the field that studies the sampling of individuals from a population with a view towards making statistical inferences about the population using the sample.

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BETA release user survey

We are doing a limited BETA release of our application and have been asked to create a online survey for the users to complete at the end. I am not a fan of the survey approach to gathering ...
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When to adjust for frequency of use in satisfaction surveys that use intercept sampling?

A well-known issue in "intercept" sampling is that it is not a probability sample of the customer population. If you were a grocery store interviewing 1/20 shoppers as they exit the store, for ...
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How to measure self reported computer proficiency? Ideally with one item

For a usability test, I'd like to have a simple measure for computer proficiency, to be able to see, whether it has an impact on successfully handling the tasks. How can we best measure that? A ...
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Information density vs. number of pages for users with low computer literacy

Any suggestions for design patterns/best practices regarding less pages/higher info density vs. more pages/less info density when your audience has low-level computer literacy? The particulars: I'm ...