Our business software has a heterogeneous user base ranging from tech-savvy engineers, over computer used to be salesman up to older, tech-averse craftsman. In a coming survey I would like to ask for ...
We are doing a limited BETA release of our application and have been asked to create a online survey for the users to complete at the end. I am not a fan of the survey approach to gathering ...
A well-known issue in "intercept" sampling is that it is not a probability sample of the customer population. If you were a grocery store interviewing 1/20 shoppers as they exit the store, for ...
For a usability test, I'd like to have a simple measure for computer proficiency, to be able to see, whether it has an impact on successfully handling the tasks. How can we best measure that? A ...
Any suggestions for design patterns/best practices regarding less pages/higher info density vs. more pages/less info density when your audience has low-level computer literacy? The particulars: I'm ...