1
vote
1answer
276 views

Is it better to use a Likert scale or Semantic Differential for gathering attitudes towards pages?

For gathering users' emotional reactions to web pages via a survey, a researcher could use either a Likert scale (e.g., Agree Strongly - Agree Somewhat - Indifferent - Disagree Somewhat - Disagree ...
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3answers
234 views

When do you present a website UX survey?

I'm wanting to build a usability survey on a website that's used by mortgage brokers. It's a website where users will come not to browse, but to find mortgage product information while a client is ...