a queue for holding items to be purchased online as an analogy to physical shopping carts.

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11
votes
2answers
1k views

What is the best eCommerce add-to-cart flow? [closed]

I'm working on an eCommerce website. I found two predominant approaches as to what happens when buyers click the add-to-cart button: Send them to their cart where the main action button is ...
18
votes
11answers
3k views

Is red an acceptable colour for a submit button on a form for a purchase or booking?

I have been drafted in to provide UX feedback on a recently completed website. One point I made was that red was not a suitable colour for a positive action, i.e. completing a form. The reply cited ...
2
votes
2answers
537 views

Increasing add-to-cart rate, decreasing conversion?

I am currently optimising an e-commerce website. The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested. The ...